Today we’d like to introduce you to Daniela Simmen.
Daniela, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m originally from Switzerland where I was working for Universal Music in the A&R department as an assistant to the A&R/Marketing director. There I was responsible for developing, coordinating and launching marketing concepts, strategies and campaigns for our music artists and working with the respective external teams to ensure promotional success for album/single launches. Later on, in the Booking department, I was also responsible for reaching out to talent, negotiating appearance parameters, confirming bookings.
I wanted to learn more about the music Industry which is why I moved to LA in September 2015 and went to Musicians Institute in Hollywood to study Audio Engineering. Currently, I’m assisting a Grammy-winning music composer/film director with all kinds of projects. In my spare time, I’m managing the singer/songwriter “Sarah Lightman” and book shows for the Band ‘Victory Kid’. My goal is to be on the same level as an artist understand what he needs and handle the business part.
Has it been a smooth road?
Definitely not. Everyone who works in the Music Business knows that it is fun but a lot of hard work. My artist Sarah Lightman is a street performer and we try to play more gigs in various venues but it is difficult to get in and build up a big following etc. You need to work hard and have very good creative ideas.
Another part that I personally struggle with is that I’m Swiss hence an immigrant. It is really difficult to get a work visa, my current is running out soon and I’m probably not able to stay. This is hard to take knowing I have to leave a job I love and leave my artists behind as well after working hard as a team and building something.
So, as you know, we’re impressed with Rampling Management – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
My main thing I’m good at is managing and A&R, I just love to hear new music and build a plan for a new artist and see how people start to following, liking the music and coming out to shows.
But I like to wear different hats – I really like recording in a studio as well and I’m happy I learned that too. It helps to understand artists needs better and make them feel more comfortable.
Let’s touch on your thoughts about our city – what do you like the most and least?
I LOVE LA. Like I already said… I’m not originally from here and I did everything to live here and now that I may have to leave I’m devastated. I love the weather (obviously), I love the people – most of them are friendly and just chill, even though they might are having a lot of stress at work. I also really like how big it is, there are so many parts of towns that you can explore and find new food and restaurants all the time, it never gets boring.
The only thing I dislike is when someone honks in traffic at another car that has nowhere to go anyway….. the honking is more annoying and not speeding up anything at all – you sit in traffic, get fucking over it.
- Phone: 310 334 9811
- Instagram: danisimmga