Today we’d like to introduce you to Daniela Guevara.
Daniela, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
When I was little, I knew I always wanted to do something creative. I used to want to be an art teacher and then a fashion designer. I remember having journals where I would draw bodies and draw outfits and use scrapbook paper to create patterns. Fast forward to High School, I became the head photographer of the yearbook staff and knew I had a passion for anything related to visuals. I also co-created the fashion club at my school and I had first-hand experience casting models, finding creatives who had similar passions and even designed myself.
The summer before freshman year of college, I spent all summer experimenting and doing photoshoots where I would style and direct. I was so excited to be surrounded by creatives and wanted to practice my craft before moving to Savannah.
So far, my college years have been a blessing. I knew right away. I wanted to be a part of The Manor, SCAD’S online fashion publication. Now I serve as the assistant fashion editor where I help oversee all editorial content and act as a source for other students to help find models, photographers, stylists, and guidance. I usually always am working on an outside project on the weekend I just don’t feel like myself if I am not on set or running around the city sourcing clothes.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Artists have to deal with self-doubt constantly, and I always remind myself that the work I produce is important and just as valid as my peers. My biggest struggle is comparing myself to others especially when the fashion industry is competitive. But overall, the most enjoying part of my job is collaborating with others. That is another lesson I’ve learned while at SCAD, is to share your ideas with others to create an even better outcome. I used to be very closed-off and wanted full direction of everything on a project but I’ve met some of the most talented people by creating teams and have grown as an artist myself.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am my business. I think my personal style is just as important as my services so people can understand who I am. I am a wardrobe stylist, creative director, and photographer for all your visual projects/needs. I often produce my own editorial work but I have worked on other sets like most recently I styled a music video and sometimes I act as a producer and style and do casting for other photoshoots. I pride myself in being a well-rounded visual artist and am always looking to explore new mediums related to everything visual.
My biggest goal and the reason why I am in this industry is because I never saw myself in media. As a Peruvian living in America, there was never a girl who looked like me in magazines I could look up to which affected myself esteem. Which is why I am always conscious of who I cast, who the photographer is, the message, etc. As fashion an editor, I have the power to create change and remind my peers that representation is crucial in editorials. Inclusivity is in my brand by nature. This is why I am in the fashion/digital-media industry because my voice deserves a seat at the table.
Has luck played a meaningful role in your life and business?
As a fashion marketing student, we will all tell you there is so much pre-planning that goes into a campaign or a magazine editorial and that is probably the most stressful part. But some of the best outcomes are accidents and I find that to be luck.
A mentor once told me that I only need a mix of luck and talent to succeed, and I live by that statement. For example, it was by luck that Depop contacted me to be an ambassador for their brand. Which is why I also consider my personal style just as important as my work because it was through my Instagram page alone that I was contacted by a pr agency to work for the sustainable brand.
- Wardrobe Styling: $150 (Includes sourcing clothing)
- Creative Direction: $50/ hr (includes sourcing photographer and models if needed)
- Photography: $50/hr
- Website: https://www.daniela-guevara.com/
- Phone: 661-827-7886
- Email: email@example.com
Image 1: Styling, Creative Direction, Photography: Daniela Guevara, Model: Amber Kollar, Image 2: Styling, Creative Direction: Daniela Guevara, Photographer: Lance Langel, Model: Ry Wolf, Image 3: Styling, Creative Direction, Photography: Daniela Guevara,Model: Piper Smith, Image 4: Styling, Creative Direction: Daniela Guevara, Photographer: Lance Langel, Model: Xavier Jackson, Image 5: Styling and Creative Direction: Daniela Guevara Photographer: Mauran Sampang, model: Ruby Lewis, Image 6: Styling and Creative direction: Daniela Guevara and Camy Lindsey, Photographer: Mauran Sampang