Today we’d like to introduce you to Daniel Raaf.
Daniel, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
I started out in social media running clickbait pages on Facebook for my brother-in-law. Previously, I was a photocopier salesman.
Six months in, my brother-in-law fired me (I was a bit of an asshole – not a good employee) and he gave me a few grand to start my own venture. I lived in a shed in a crazy lady’s back yard, and the rent was $385, so it was the best time to really try and see if I could do this on my own.
I got clients by networking, working for free, and posting ads on Craigslist.
Flash forward, three years later, I live in Hollywood, have my own consulting business still and am also the Director of Social Media for Elevator Studios. I have the opportunity to work with some of the top people in the industry and get to see my heroes on a daily basis (Dan Fleyshman, founder and Joey Carson, CEO).
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Every day is a new slap in the face. Building a scalable business off of platforms with shakey foundations like Facebook and Instagram that are ever-changing is both a problem and an opportunity.
That said, the fundamentals of marketing don’t change much – so it’s important to stick with fundamentals and be flexible on the distribution channels.
Please tell us more about your work. What do you do? What do you specialize in? What sets you apart from competition?
I’m currently optimizing and streamlining the new Brand Management division of Elevator while overseeing many of our influencer marketing campaigns. It’s my job to find the holes and plug them while looking for ways to make things better, shinier and faster.
I also offer consulting and lower-tier brand management for clients through my personal business Raaf Media.
What sets me apart from others, is that I am solutions-oriented. Also, I have no life. I breathe social media. I read marketing articles while taking a bubble bath and listen to strategy audiobooks while jogging. And I test, test, test.
Everything I look at, I frame in a marketer’s mindset. I don’t have much of a work-life balance.
So, what’s next? Any big plans?
Focus on building more robust and automated marketing systems. Social media will be a big part of this, but really, it’s about building your own database and leveraging it in different ways.
And while building this marketing system, and building a large social media presence around it.
This is the best time for a nobody-brand to pop-up overnight and really corner the right market.
There are HUGE opportunities in CBD and Cannabis. I love working with edgier brands because you actually need to come up with non-conventional strategies to get the needle to move.
- $10,000/mo for brand building, marketing, and management (Elevator)
- $25,000 for a one-punch influencer campaign (Elevator)
- $30,000-250,000+/mo for Larger Influencer Campaigns and Marketing (Elevator)
- $1,000-5,000/mo for Consulting, Strategy, Marketing (Raaf Media)