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Meet Daniel Grey of FindYourGrey in Whittier

Today we’d like to introduce you to Daniel Grey.

Daniel, can you briefly walk us through your story – how you started and how you got to where you are today.
Born and raised in a small city in the LA County, Whittier, I was just like any other kid. I played video games, sports and went to school. I lived my life day to day without doing anything creative until I joined the Hip-Hop dance team at my high school, I just one day stepped out of my comfort zone and it completely changed my perspective on what I wanted to do with my life. Everyday it was all about dancing and slowly I lost interest in school and getting a “real job” like how society expects you to do it. I was looking into trying to make that my career, so I did my best to do so. I started to teach at local dance studios and started to take classes at higher level studios like Movement Lifestyle, Millennium Dance Complex, and Debbie Reynolds Dance Studio. I did this for maybe two years and then slowly started building an interest in clothing and fashion more than I already was.

That’s when I came up with FindYourGrey. It’s a brand that I started in hopes to help myself and others going through depression or any other difficult times in their life. In a life full of light and dark, FindYourGrey is what the brand stands for. In life, there are good times and bad times and the color grey is made up from mixing white and black. The good times in life representing the white and the dark times representing the black, finding your grey meaning finding a balance between both. While slowly building the brand, I also built an interest in film photography. It all tied together for me because I was making clothes for the brand and shooting the media content for it, I felt like it was easier for me to just take my own photos for my look books rather than having to explain to someone else my vision when only I knew I could execute it exactly the way I wanted it to be. I was figuring everything out as I was going with both the process of building a clothing brand and the process of working with film. It’s made a huge impact in my life and has given me insane opportunities that I never thought I would ever get.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I overcame a lot of personal things constantly going through depression, having to go through a lot of self-doubt and not entirely knowing what I was doing half the time. I feel like as an artist everyone at times is constantly criticizing themselves and being their own toughest critique. I always felt like I was never good enough and it made it harder feeling like my parents didn’t really approve of what I was doing because they felt like it wasn’t going to make me any money. To me, it’s more than that, it’s a passion that I have and it is something I really genuinely enjoy doing. Till this day, I still don’t feel like they fully support/understand what I’m trying to build for myself, but they definitely have opened up more to the idea of me pursuing my passion as a career. I never really knew what I was doing, even today I still at times don’t, so I was/am constantly trying to figure things on my own and asking as many questions as I could to get as much knowledge as I could from people who were already doing what I wanted to go towards. Things are substantially better now but it’s only from all the trial and error I went through, which I’m honestly really thankful for.

Going through self-doubt as an artist came from not really getting the attention or support I had anticipated. I wasn’t getting the sales I had originally planned in the beginning and still don’t at times. I’ve just learned to keep pushing and promoting, regardless if it’s one person or a hundred people are buying the clothes I release its more than what I had before. With the photography, I constantly felt like I could be taking better photos or come up with better compositions, constantly criticizing my own work. I’ve learned to just enjoy each photo for what they are and the moment that was captured, rather than trying to figure out every little thing I could’ve done different.

One piece of advice for anyone trying to do something related to this field is that one of the hardest parts about this is just taking the initiative and starting the process, learn to just let go and do it.

We’d love to hear more about your business.
FindYourGrey and my photography are the two things that I feel like most people identify me with. My clothing brand as being something local that is still being built from the ground up. I feel like most people acknowledge the authentic and relatable designs I put on the clothing pieces I release. Phrases like “YoureOnlyInternetHappy”, “UnappreciatedArtist”, and “I lost you but I found me” are all from the previous t-shirts/sweaters that I’ve released.

My photos for being uniquely taken, from portraits, street photography, landscapes, documentary to just ordinary candid shots. Being shot on film is one thing that separates myself from others and the fact that I offer more than just ordinary 35mm photos is what helps separate me from the rest.

For the most part, I do everything on my own from designing, lookbooks, printing my own shirts, creative direction with photography, to developing my own film. Thats one thing that I’m very proud of, showing others that you don’t need expensive equipment to start a clothing brand or to start taking photos. For the most part, you can do it all yourself, if you really want to do it. Being able to work with many artists/creatives and take their portraits is something I’m extremely proud of. People like Diggy Simmons, Sheck Wes, Jordan Ward, D. Savage, Master Kato, Uno the Activist, Devan Garcia, Hella Sketchy before he passed away and many more. Also being able to photograph/work with Kim Johansson, Ricky Rozay, Iceburg Erns, Johnny Blaux and Nelson Diaz have all been great opportunities that I’ve been blessed with.

I’ve been fortunate enough to not only capture these individuals but also work with my friend’s clothing brands like No13ody by Kevin Torres, Threads of F8th by f8th and I’ve worked with many other people/brands that im forever thankful for. Thankful for all of this because I’ve been able to take pictures of those who are extremely important in my life such as my family, close friends and my girlfriend Julianna. The one thing that I am extremely proud of is not giving up. I’ve been able to accomplish a lot in a short amount of time by just pushing through all the difficult times and through all the difficult times and through all of this, I’ve become who I am today.

Contact Info:

Image Credit:
Kevin Torres and Daniel Grey

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