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Meet Dani Adams

Today we’d like to introduce you to Dani Adams.

Dani, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As a high school athlete, I was active year-round and never worried about what I ate or my physical appearance. My first semester of college was a different story. Let’s just say that easy access to the buffet-style dining halls combined with being completely inactive (with the exception of walking to classes) made a big difference for me physically–a whopping 25lb difference! Something had to change and without a coach to push me or tell me what to do, like I was used to in high school, I knew that it was up to me to make that change.

During my winter break, I made a commitment to myself to walk/run daily. Upon entering my second semester, I had lost 10 of the 25lbs I had gained. I started using the campus gyms when I had time with no clue as to what I was doing so I stuck to the machines. I made due the rest of my time at college without gaining any additional weight.

It wasn’t until shortly after college that I really got into fitness. I started researching proper lifting techniques and trying different nutritious recipes. At first, I was mortified at the gym with all of the men taking over the weights. But I got to a point that I realized if I didn’t put my big girl panties on and get out there, I was never going to reach my fitness goals. Once I started to see changes in my body, a little muscle definition here and there, I was hooked. I made myself proud knowing that I did that, I made that change for my body. I noticed a shift in my confidence and it felt amazing. Friends started asking me to help them work out and I became passionate about wanting them to feel the same confidence and pride for themselves that I felt. I knew I wanted to pursue fitness but at the time, I only felt comfortable training other females who had similar body types/goals as me.

I made the decision to move to Los Angeles after my best friend (who was relocating to LA for work) convinced me that it was the “hub for fitness” and the perfect place to start my fitness business. I thought, “why not?” I moved and soon after, I received my Personal Training Certification. I began my official fitness career as a Personal Trainer at Equinox. I learned so much and gained the experience that made me confident that I could train different body types and goals. In January ’19, I left Equinox and began working for myself under “Dani Adams Fit.”

These days I work as both an in-person and online fitness coach (under Dani Adams Fit), specializing in weight loss. I absolutely love working with women and witnessing their confidence boost as they get stronger and begin noticing changes in their bodies–It’s a beautiful thing!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I wouldn’t say it’s been a “smooth” road but it has certainly been a humbling one, haha. When I first moved to Los Angeles, it was on a whim so I had no job lined up, just the mentality of “I have a Master’s degree so I’ll find a job.” After months of no work and my savings account being depleted, I luckily landed a job in corporate banking that paid decent money which was a blessing because living in LA is NOT cheap. Because of that though, it took me nearly two years of living in LA before I finally made the leap from corporate to fitness. The idea of starting off at the bottom of the totem pole in the fitness world, in a city where personal training is a bit oversaturated, was terrifying.
Then, once I said “goodbye” to corporate and “hello” to fitness, it was a big shift, financially. In the beginning, I struggled and had to learn to say “no” to a lot of things that I wanted. That part sucked but I kept with it and continued learning and now three years later, I’m still at it. Am I glad that I stuck with it? Absolutely.

So let’s switch gears a bit and go into the Dani Adams Fit story. Tell us more about the business.
Under Dani Adams Fit, I motivate women to be strong and confident. Specializing in weight loss and body sculpting (“booty building”) I like to think of myself as not just a fitness coach for women but a motivator. As someone who has experienced weight gain (25lbs) and the fear of being surrounded by a bunch of men in the gym, I use that as a tool to help other women facing the same obstacles in their fitness journeys. To witness other women overcome the fear of being in a gym setting and feel comfortable knowing that they belong there just as much as the men, it’s empowering. Then to see the confidence that comes as they feel stronger and notice physical changes, that’s just the icing on top. I think that’s what sets me apart from others.

Has luck played a meaningful role in your life and business?
While I don’t believe in luck, I do believe in blessings and both my life and business, even through the hardships, have been blessed. When I made the decision to switch from corporate to fitness, knowing it would be a shift for me financially, my best friend was a huge motivating factor and blessing for me. As he had just bought a condo, he encouraged me to make the career change, telling me to move in and not to worry about paying rent for the first few months until I made it through the initial training period and got a few clients under my belt. Without that, who knows how long I would have made it before throwing in the towel and going back to corporate? All I do know is that everything happens for a reason and I was meant to experience both the ups and the downs of my fitness career.

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Image Credit:
Colin Mason Wayne Whitfield

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