To Top

Meet Dana Rice

Today we’d like to introduce you to Dana Rice.

Hi Dana, so excited to have you with us today. What can you tell us about your story?
We opened The Dizzy Daisy Flower Shop in 2012 for the simple reason that we wanted to be able to provide flowers for anyone in need! 21 years ago, I started working for a small flower shop in my hometown as an after school job and fell in love with this industry. While I attended college and was starting my career working with special needs students, I continued in my “after school job” and here we are years later, with 18 years of design experience under my belt and my own brick and mortar shop. The ole saying it takes a village rings so true… with support of my amazing husband, friends, family, and the community of Orange, our shop has thrived for nine years.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We faced many challenges while starting this small business. From city and government paperwork, filling our location with affordable unique product, to even finding the right help. But an ongoing challenge for the business has been staying in front of the community, offering affordable flowers, especially during the pandemic while maintaining business growth.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
We are a full-service flower shop, we design everything from everyday arrangements to weddings, funerals, holidays, and special events. What sets us apart from others is that we do not require a minimum or maximum spend to shop with us. We will create a hand-wrapped or vased arrangement based upon our clients budget. One of my passions is mentoring special needs students giving them work experience and job training. Community is very important to us, we continually hold drives which enable the residents to donate goods to various city causes throughout the year. We are especially proud of serving our community and filling their special requests. When a client comes in to honor or celebrate a loved one, we know that the piece is important to them so it’s important to us. We’ve had requests for retirement pieces, unique Anniversary designs, and Memorial displays. For example, I created a memorial pieces to honor a client’s father whose life work was represented by a floral space shuttle.

Before we go, is there anything else you can share with us?
I am passionate about people, community, everything floral, and merging these worlds. It is a lot of hard work each and every day but this is what keeps me driven and thriving.


  • Fresh flower hand-wraps start at $10
  • Fresh vase arrangements start at $25
  • Funeral Floor Sprays start at $75
  • Wedding elopement bouquets start at $50
  • 1 dozen mixed local roses hand-wrapped $16.99

Contact Info:

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in