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Meet Daisy Mendieta of Latinas in Logistics and Distribution

Today we’d like to introduce you to Daisy Mendieta.

Hi Daisy, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers?
Starting my own business was always a dream of mine, how I would get there was always the question. When the opportunity presented itself to help my family scale their business through gaining more contracts and generating more business through transportation logistics, I took this opportunity and created a pathway for myself. I launched my very own logistics business that would enable our different fleet contractors to gain more consistent work and build relationships with third-party logistics companies. My job was more than keeping our contractors employed, it became my business and passion as I launched Roadway Freight Logistics, LLC in 2017. I became passionate about keeping drivers en route and dispatching them to different national grocery stores such as Trader Joes, Ralphs, Amazon Fresh, Whole Foods, and Albertsons. The pressure was high working closely with these grocery giants. Although, I found meaning and purpose working from home and was most efficient carrying the business forward in operations such as managing the day-to-day logistics. This next chapter of my life is supporting the longtime dream of my childhood and I. Katie Dubon and I always dreamt of empowering women working in the supply chain industry, especially Latinas. We are excited for the future of Latinas in Logistics and Distribution organization and the way it will evolve and empower the generation that comes after us. We are creating social impact thus far by donating to communities in third world countries such as Mexico and El Salvador. One of our main values is to give back to our communities and be of support with product donation drives and donating funds to nonprofits.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting anything for the first time or starting all over is the most challenging but rewarding. Ah, my main struggle is not hiding behind the identity of others. This is definitely my comfort zone of productivity. I love to stay behind the scenes of anything I start, but there are opportunities that call us to be in front of a project.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Latinas in Logistics and Distribution is an organization that does not exist for women working with manufacturers, transportation, and distribution of products and other consumer goods. The dream was born from Katie Dubon and I having worked with our family in the supply chain industry for example, the logistics of product distribution and transportation of consumer goods. We are most proud by the fact that this idea was born to highlight our roots of where we come from. Our parents are both immigrants from Mexico and El Salvador and arrived in the United States of America with hope to achieve the American dream. They had very little and accomplished very much in their time here in the United States. We are proud of our families and the ideals and morals they instilled in both of us. We hope to carry their legacy forward through this organization and are committed to social impact and giving back to communities in need.

We have memberships available and open seats for the Board of Members. Please connect with us through our linked in accounts.

What does success mean to you?
Success is finding your purpose and achieving your dreams. If there is no purpose behind what you do that is failing to me. As I start reaching my 30s, I am realizing how important purpose is when achieving success. Who you become in the process of achieving something is important as well. I like to think success is easy, but it takes work to achieve success. When you want to give up is when you have to push harder to achieve success. I like to empower others to achieve success as well, I believe success can be achieved based on what you believe success to be to you.


Image Credits
@elenakrifuks @angelbofficial @HBOMAXOfficial @KatieDubon

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