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Meet Summer Wiebe of Cycle of 5ths in Old Town Pasadena

Today we’d like to introduce you to Summer Wiebe.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I grew up in Texas, daughter of a singer/songwriter turned teacher. From a young age, I was singing on the stage with my brother and mom and writing music in my bedroom. Music was a huge part of my upbringing. Several years ago, my older brother, Jordan, started his own label in Austin (Jurnt Entertainment), where I began learning about the industry from behind the scenes. This is also where I learned how to start a business from the ground level. About two years ago, I really began to have the desire to move to Los Angeles and start my own business. I knew in order to be where I wanted to be in the music industry, I had to be in the heart of it. There were still so many things I knew I had to learn. In October of 2017, my younger brother, Sam, introduced me to the person who would become my very first client, called Kid Bloom (@kidbloom).  The following December, I flew myself and Sam out to LA to meet Lennon’s agent, Jules Urbanski of APA. It’s not easy coming to this city, fresh-faced, with no connections. Many people don’t give you a chance if you don’t have any. Jules was not that type of person. He understood my vision and what I was trying to do. Since that first meeting, he and I have been able to accomplish so much together in a short amount time.

It would not be possible to do any of this if it were not for the support of my amazing husband, Tim. He has taken many risks by my side and is there for me every single day, encouraging me on the hard ones and celebrating with me on the good ones. He, along with my mom, hold it down at home with our beautiful daughters when I go on tour or have late nights. I’m so grateful every day for the opportunity to do what I love.

It’s taken many learning curves and much patience, but it’s about putting yourself out there and learning how not being afraid of failure. Learning from your mistakes and the mistakes of others, evolving into who and what you want to become and realizing that you are capable of anything in this life with the proper attitude and determination.

Has it been a smooth road?
If we are using the road analogy, I would compare it to the 405 during Friday rush hour, but truthfully, I am forever grateful for the struggles along the way. I don’t really see them as struggles though, but more as learning experiences; situations that had to happen in order for me to become who I am. Growth is never easy. It takes being told you are not good enough, but still getting up and taking that next meeting. It takes a ton of time and energy with no guarantee of success.

So, as you know, we’re impressed with Cycle of 5ths – tell our readers more, for example, what you’re most proud of and what sets you apart from others.

Cycle of 5ths is an all-inclusive music management company. I specialize in developing musicians, whether that be planning and taking them on tour, building their website, merch store, and social media presence, or strategizing to release new music. It’s very important to connect with every artist I work with and really try to understand their visions. My goal is to facilitate in helping make those visions into reality. It’s important to maintain principles through and through while doing so, even if that means going against the grain some times.
I’m really proud  and grateful for the talented individuals that I get work with.
I just returned from touring with ¿Téo? (@teoriah). He had his first U.S. headline run and I had the honor of planning and help make the tour a reality. He sold out shows across the country. It was an amazing experience from start to finish and I enjoy working with such an incredible artist every day.
My other act, Kid Bloom, has amassed over 35 million streams and acquired thousands of new listeners this year. Thanks to hard work and dedication, we are getting ready to release his best music to date. Really proud of the growth and upward trajectory we’ve been able to achieve independently.
But mostly, I’m just thankful to be able to support and serve musicians in their every day lives the best I know how.  The music industry isn’t easy to navigate and there is no secret on how to do it. I just want to be there for each artist as we learn to navigate this industry and life together in a less conformative and more transformative way because music and sound is one of the most impactful things in our world.

I have so many plans for the growth and direction of my company. I hope to one day have my own studio space so that the artists can have a space to rehearse, record. or collab any time they want.

Let’s touch on your thoughts about our city – what do you like the most and least?
What I like least is definitely the traffic, but that gives me quiet time for conference calls. Haha, What I love most are the amazing people I’ve met here, the freedom I have felt to truly be myself and do what I love every day, and of course the healthy and vegetarian-friendly restaurant options.

Contact Info:

  • Website: www.cycleof5ths.com
  • Email: summerwiebe@cycleof5ths.com
  • Instagram: @summeronset
  • Facebook: @cycleof5ths



Image Credit:
Ran Pink

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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