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Meet Curtis Mead of East of Western in Silver Lake

Today we’d like to introduce you to Curtis Mead.

Thanks for sharing your story with us Curtis. So, let’s start at the beginning and we can move on from there.
My business partner, Neal and I both spent the 90’s touring in different bands (Split Lip, Chamberlain, In My Eyes, Fastbreak, etc) While we both knew of each other, our paths never crossed until we both found ourselves living in Los Angeles. As most touring musicians do, we both had our side hustle to assist in paying the bills. Him coding websites and me designing album/tour art for various bands.

I spent the first 5/6 years in LA producing Motion Graphics until the around the clock production/post-production hours got to me. I decided life was too short to spend my nights talking clients off a ledge and pandering to prima donna creative directors. So, what to do besides becoming one of those prima donna creative directors, (Mostly kidding.)

Neal and I then joined forces on a few projects that ended up becoming the beginning sketches of what, over time, would become East of Western. We focussed solely on what excited us most. The arts, photographers, filmmakers, cinematographers, anything rich in visuals. With our DIY/Punk touring ethics inspiring us, we abandoned 3rd party platforms (like WordPress) and we developed a custom CMS with artists specifically in mind.

Still, to this day, hundreds of sites built, we keep a focus on what we love, the arts. Production companies, Photo Reps, Agencies, Directors etc. I love the community that we’ve woven together over the years. Los Angeles is a great place for collaborating with talented, driven people who never stop shooting.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Figuring out how to focus on our strengths was a learning curve for sure. Learning that it’s ok to say “no thank you” to jobs that aren’t what we do best was a valuable lesson.

Another important life lesson, hire happy people. The saying goes: “You are the average of the five people you spend the most time with.” (Jim Rohn) So, even if that means trimming the fat and working a little harder to have a core team of positive people, it’s worth it.

East of Western – what should we know? What do you guys do best? What sets you apart from the competition?
We are most known for our hands-on, custom approach to highly visual website and design collateral. We are also lesser known for our slightly above-par bowling skills.

What are you most proud of as a company?
The community and friends that we are lucky enough to work with on a daily basis is very inspiring to me.

What set you apart from others?
Our fully custom approach to each project and our experience in the field.

What is “success” or “successful” for you?
I measure success by the quality of people that I surround myself with on a daily basis. If I’m still inspired at the end of the day, I call that success.

Contact Info:

Image Credit:
Roderick Trestrail, Bryan Sheffield

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