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Meet Cristina Black of C. Black in Koreatown

Today we’d like to introduce you to Cristina Black.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I started my career as a music journalist in New Orleans, the best possible place to start a creative career. It was a lot of hanging out with aging R&B musicians, going out to shows all night and dancing down the street with live bands in the middle of the afternoon. I moved to New York eventually and branched out to fashion journalism and songwriting. I was always either writing songs, writing about songs, writing about musicians, writing about musicians’ style, styling myself, styling my friends, singing or playing by myself and with my friends. All of those things are storytelling, by the way. Eventually, I made the jump from editorial writing to brand content and became a freelance copywriter for fashion and luxury brands. After I moved to LA, I started focusing on singing and playing the harp while simultaneously amassing enough copywriting business to start my own agency. We focus on creating brand voices for companies in the fashion, luxury, beauty and lifestyle industries. We’ve worked with amazing clients including Kérastase, Armani Beauty, Ilia, Quilt, Halston, Hudson Jeans and Ipsy, among many others. I’m super lucky.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Oh no, of course not. There were just so many times when things were so slow. A bunch of great things would happen and then the phone wouldn’t ring for six months. That is a reality for anyone who insists on charting her own career path in the creative fields, but it beats the monotony of going to work and doing the same thing every day. You develop a tolerance to uncertainty. You learn to love the fear of failure.

C. Black – what should we know? What do you do best? What sets you apart from the competition?
C. Black is a creative agency that specializes in brand voice strategy. What that means is we give brands architectures for how they will address the world. We believe that a lot of the story is in the telling that it’s not so much what you say as how you say it. And we do this largely for brands that are operating in visually focused industries like fashion, beauty and lifestyle companies. They’re very focused on pretty pictures, which we love, but sooner or later, you have to speak to your audience. That’s just the way it is now. Every brand is expected to be a mini media company and publish on all these different platforms. We help our clients navigate that burden by giving them a centralized strategy for how they’re going to get their vibe out in the world, verbally. We do this on a level that no one else is doing it, so that is what I’m most proud of, the uniqueness of our offering, our methodology. It continues to attract the most exciting clients, like Armani and Kérastase, brands that have a staunch heritage of excellence, with innovation as their modi operandi.

What moment in your career do you look back most fondly on?
Maybe this is avoiding the question, but I am proud that I have set up a life where I just get to do great work with inspiring people all the time. I rarely have to do anything I think is a drag. And I believe that is winning.


  • Signature Brand Voice Strategy package $10-25k
  • Corporate Brand Voice Strategy package $25k+
  • Startup Brand Voice Strategy package $5-10k

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