Today we’d like to introduce you to Cristian Miranda.
Cristian, please share your story with us. How did you get to where you are today?
Before I started Allxnothing Studio, I was a photographer/videographer shooting look-books for brands around Los Angeles. I was always behind the scenes so I would see the process of creating a collection from start to finish. In my high school days, I got into screen printing and sewing and started a brand right after I graduated. To be honest, I didn’t know what I was doing. I had free shipping and all my orders came from Canada and the UK for some reason. I lost money due to the fact that I did not know it would cost $30 to ship overseas and my shirts were $22 dollars, haha. So I eventually stopped the brand and got into photography.
I had my son at 21 so I was on a different kind of grind. I felt like everything was good, we had everything. Fast forward to mid-2017, I started losing it all. We were going from motel to motel and couch to couch. My camera eventually stopped working on me and money was getting tight. If it wasn’t one thing it was another. Every time I took one step forward, life would hit me and take me two steps back. For example, I finally found a place and had the deposit ready and when I went outside my car had been towed. I had so many parking tickets so it cost me over a grand to get it out (Pay your parking tickets haha). As soon as I got my car out, I borrowed my friend’s camera for a shoot and for some reason, I put the money in my backpack. Later that day my car got broken into and the bag was stolen.
After all my ups and downs one day I was messing around with photoshop and started designing a collection. That is when the beginning of “Allxnothing” started. The name came from having it all and of course having nothing. I didn’t have the money to fund the collection, so I let the costumers believe in the product and pay for pre-orders. The Pre-orders eventually lead me to creating a full ready-to-wear collection. Now we have our items stocked in Toronto, Canada and should also be available in a store located in Fukuoka, Japan early next year. We also have some local retailers in the states reaching out, so 2020 will be big for us I believe.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has definitely not been a smooth road from the beginning. When I started the brand I didn’t want to be like a lot of brands buying from the same wholesaler and just slapping the brands logo on it. I spent hundreds of dollars trying to get the sizing perfect and sourcing fabric. My patterns were off, so when I would send the final mock up design to the manufacturer, they would either come too slim or too baggy. All our products are manufactured here in Los Angeles so the cost is way more than what you would pay for overseas. You also have deadlines to meet. A collection doesn’t get designed in a week, right now its December and we are designing for Fall / Winter 2020.
So let’s switch gears a bit and go into the Allxnothing Studio story. Tell us more about the business.
Allxnothing Studio focuses on designing luxury streetwear and accessories offering continuous diverse designs. We focus on using the best contraction techniques, highest quality fabrics and timeless aesthetics to make sure the clothing stands the test of time and continues to get better with age. As the Creative Director of the brand I am in charge of what products get put out and also in charge of visuals (editorials and look-books). I think what sets us apart from others is the whole process that we do. I used to hate buying a $80 dollar shirt and having it shrink on me after a wash. Thats why each one of our designs gets made from scratch instead of going on the “printing on blanks” route. The goal is to have a product that lasts.
Has luck played a meaningful role in your life and business?
Well, I wouldn’t necessarily call it luck. I’ve worked hard for a long time and I believe fortune favors the brave. You have to put in the hours and not make any excuses for yourself. My son has been with me through the whole journey from photoshoots to manufacturers checking on product. He’s four now and helps me slap the shipping label on packages, haha. This is just the beginning too.
- Website: www.allxnothing.com
- Phone: 9512836275
- Email: email@example.com
- Instagram: @allxnothing
- Facebook: https://www.facebook.com/Allxnothing-Studio-108675597206428/?modal=admin_todo_tour
- Twitter: @thelifeofsushi
Models: Steven Johnson & Nikki Crow