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Meet Crev of Crev4Cuba in DTLA

Today we’d like to introduce you to Crev.

Crev, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Thinking about my beginning made me realize that I wouldn’t be where I am today if it wasn’t for me having pure faith. I knew I had talent for designing sneakers and tailoring clothes, but I didn’t think it would lead to me building my own brand. Growing up in Macon, GA it’s honestly not much opportunity to make it out of the City, especially for my passion, which happens to be fashion. If I knew in High School I would be living in LA three years after graduating I wouldn’t believe it.

After graduating High School in 2015, I knew I had to find a way out of Macon. I decided to apply to the cheapest community college I could find in Atlanta, AMSC; I was accepted, then I moved with my Uncle & Aunt in Fairburn, GA (outskirts of ATL). I stayed in school for two years, and took an audit class for Fashion & Design at Clark Atlanta, before dropping out to work retail at Lenox Square in Buckhead. The money I made from working went to me purchasing capital, a website domain, and getting my LLC and other legal documents to start Crev4Cuba. I knew that having my brand in Atlanta gave me a push to see if my brand was going to stay afloat, and soon as I got my little buzz I was going to leave EXPEDITIOUSLY; this is where faith came in. I focused on “why” I wanted to move, instead of “how” I was going to get there, I left the rest to God.

I remember speaking with my manager about moving to Los Angeles. One of my options was to quit my job and move, but I had to be smart about this leap of faith. I wrote my dreams down and stayed patient, it took about two months to really get the ball rolling, but I knew it would happen. My manager reached out to the Manager that ran the LA stores about me transferring my job here, then a few weeks later I booked my first ever visit to LA, September 2017 for my interview/meeting, finally October 24, 2017 I moved here. I remember landing at LAX feeling like I already had a home here, but that was only in my dreams. In reality I only knew one person here, had $700 in my bank account, no stable living situation, but I had a job along with a whole lotta faith.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I would compare the start of my journey to the actual roads of Los Angeles; full of potholes, spending a lot of time in traffic, and always under construction. These are struggles I feel most people in LA can relate to.

Learning to bounce back from the unexpected in a timely manner took some time. At first, I dwelled on my mistakes for about a week, then I practiced seeing how fast I could get over misfortunes, finally getting to the point where I could accept I fail, and within 24 hours; think about how I can avoid a similar situation in the future. (potholes).

I tend to be impatient at times, this happens to be my biggest struggle. In my head I know I’m going to make it, but I don’t even know what number I have standing in this line waiting for success. Learning to have patience and enjoy the process is what I practice doing now, there aren’t any shortcuts to success. While waiting in line I still have to work consistently because I have to prepare myself for my future workload that will certainly be more than what I have to deal with now. (traffic)

I don’t think the same way I did two years ago; mentally growing is definitely a major part of why I’m the man I am today, I’ve taken time to deconstruct, unlearn, understand who I am, and be comfortable with being uncomfortable. Adapting to a different environment from where I was brought up wasn’t easy, but eventually I observed my surroundings, took note of everything, then applied it to my life. I make sure to feed myself with knowledge and allow change to occur in my life in order for me to get a step closer to where I want to be. (under construction)

So, as you know, we’re impressed with Crev4Cuba – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am the one man band behind the brand Crev4Cuba, which started as a mindset in 2016. My company focuses on embracing people to be themselves, rather than conforming to what other people want you to be. Cuba is an influence on how I think, based on when the United States attempted to Imperialize the country as a whole. Cuba has kept its authenticity and isn’t competing with any other country. I apply this particular action to my lifestyle; continue to be who I am, and not try to keep up with what everyone else is doing.

My designs are made to broadcast, meaning some of my pieces/collections have a story behind the concept. A good example would be “The Purple Collection”, the ideal of people not being able to identify color; color meaning skin complexion. You can read the word “purple” on a different color garment, but it’s crossed out to show that it is incorrect. I wanted more people to discuss their background, instead of letting people assume.

I’m simply proud of the support that is shown from each and every individual that takes time to see what my brand is about. I’m just another person trying to serve their purpose here on Earth. What sets me apart is determined by others who have interacted or had a conversation with me.

So, what’s next? Any big plans?
Not too many set plans other than continuing to grow personally, spiritually, and financially. As for now, I’m enjoying the process, wherever God takes me I’m cool with. I’ve noticed that opportunities that I come across pop out of nowhere, like a ram in a bush.

Contact Info:


Image Credit:
Tim French (IG: @timtog) Charles McDougald (@_wavehouse) Justin Dulge (@justin.dulge.photography)

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