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Meet Courtney DeLaVega of Neat Edit in Santa Monica

Today we’d like to introduce you to Courtney DeLaVega.

Thanks for sharing your story with us Courtney. So, let’s start at the beginning and we can move on from there.
Prior to founding Neat Edit, I worked at a large ad agency and started noticing a shift in the post production industry. Agencies were starting to build post facilities in-house to better control budgets, timelines and creative; but the agency creative teams there still wanted to use out-of-agency talent and get the client experience they got from outside vendors.

At the same time, the media landscape was (and still is) evolving to really blur the lines between content and advertisement, making the need for facilities that could produce ad editorial at a content budget, and ding! Neat Edit was born. Neat Edit is set up as more of a boutique shop to be more flexible with agency needs, as well as talent desires.

Neat Edit is named after my co-founder and my adoration for sharing a whiskey neat. Sharing a whiskey was how our relationship started (we’re married) and brings us camaraderie, which we like to extend to our client relationships.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Absolutely not! We’re a newcomer in an industry of very established, very large competitors.

Neat Edit – what should we know? What do you guys do best? What sets you apart from the competition?
Neat Edit is a creative editorial and color correction house. Our structure sets us apart as we don’t have the standard roster of staffed talent, but rather a roster of freelance talent which allows us to scale for various project needs. As I’ve interviewed folks, it’s become clear our structure also appeals to talent, who we’re finding are choosing to leave their staffed positions at larger houses to pursue a freelance career to work on more of a variety of content.

What is “success” or “successful” for you?
My intention opening Neat Edit was to spend my days, from commute through the work day, with people I care about. Life is too short to spend 50+ hours a week away from family. Now, I get to spend my days with my husband, staff of hand-selected great people, and daughter when I choose to bring her in. I feel very fortunate and successful in that regard.

Contact Info:

Image Credit:
Eric DosSantos

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