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Meet Cory Caprista of Supergood in Santa Monica

Today we’d like to introduce you to Cory Caprista.

Cory, please share your story with us. How did you get to where you are today?
Well, my family is from the Bay Area in Northern California, so I guess you could say I’ve been adjacent to the ‘human potential movement’ for most of my life – I just took the scenic route. Going back to the ‘sort-of’ beginnings, I went to college in the bay area and studied business with an emphasis in marketing and technology. A friend of mine got a job at Google straight out of school and encouraged me to apply. At that point, the only other interviews I got were at a depressing insurance company and a pyramid scheme selling discount rounds of golf door to door. Needless to say, I took the job at Google and ended up working there for seven years.

Everything at Google was about vision and strategy, and everything was BIG. If it wasn’t at a huge scale, Google wasn’t interested. Working there taught me how to create and communicate sizable ideas and long-term plans. I got to observe the hyper growth of the company and alongside this, the machinations of some really high performing teams and impressive leaders (as well as some fairly poor from-a-textbook types).

Parallel to my work at Google, I also started getting coaching and therapy myself. I did a bunch of workshops and became absorbed by books about futurism, human potential, psychology and philosophy. Eventually, after having moved laterally from Google to YouTube – helping to make that business profitable – then moving again to Twitter and taking on a senior role, the personal growth overtook the professional and I hit an inflection point.

I took some time off and went to South America, where I could reconcile the two parts of myself away from the clutter. It was a bit of an eat, pray, love experience, yes, but amidst the meditation, rest and self-inquiry, I part discovered and part designed that my path forward was to become a coach. So, I redesigned and recalibrated my life (after ten years in tech), got certified as a coach and fit myself into my dream, rather than limiting the dream to be able to fit me – which is now what I challenge my clients to do. I also saw that, because of my specific experience, I could add the most value by holistically coaching leaders and creatives both in their work and personal lives.

After a few years and some very inspiring 1:1 client journeys, I felt the pull to service more people so I built the brand Supergood. And here we are.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
A smooth road? Of course not. Growing is rarely comfortable or convenient when it’s happening for you. Leaving my job in tech which, by that point, was a large percentage of my identity felt like leaping into a black abyss. Then there was plenty of self-judgment and shame I had to move through to be able to shift into this new vision for my life, and all the usual questions like, “Is it true that those that can’t do, teach?”, “Who am I to be coaching people?”, “Am I able to offer anything truly different from the ten coaches you scroll past on Instagram every day?” came up. But the pivot for me was realizing that it isn’t about me. It’s about showing up for other people so that I can add value to their life and hold them accountable for their dreams. Being compelled and obligated to move through all my own BS was just a bonus.

So, smooth? Absolutely not. But I will say, anyone who has read The Alchemist by Paulo Coelho can relate to the sensation of having a tailwind pushing upward and onward, to seeing one door after another swing open once they’re truly on their path. Life has certainly felt easier and had more flow since I made the decision to coach full time.

So, as you know, we’re impressed with Supergood – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Supergood is in the business of clarifying and actualizing dreams. We coach and train individuals, groups and organizations, and help improve their quality of life by taking a holistic approach to achieving meaningful goals that have an appropriate scale of impact.

What we know is that the energy of feeling “supergood” is infectious – in workplaces, in teams, in partnerships, in families, in whole companies. As sentient beings, in most cases, this feeling is intrinsically linked to having a sense of purpose. But, being able to genuinely respond to “how are things going?” with “Supergood.” is hard earned. So, we attack everything we touch with a detailed approach to strategy and a relentless passion that matches and amplifies the scale and importance of our clients’ dreams.

Getting into the nitty-gritty: We’re best known for leadership, communications and performance coaching but we also look deeply into interpersonal and intimate relationships. Our 360-degree methodology covers mindset, consistency, productivity, beliefs, patterns and long-term goals. We coach instinctively but with a basis in research, industry best practices and tested algorithms for success.

Supergood’s edge is that working with us is effective, but it’s also fun. There is so much ‘coach speak’ out there and personal development can often feel dry and dense. Yet, there is SO much humor that springs up as we are navigating life. We coach with compassion and play and love. We’re proud of the transformational results we’ve been able to accomplish but what we’re most proud of is retaining a sense of joy and humanity in our work so that our clients can retain that as well.

So, what’s next? Any big plans?
We will be doing more private workshops and retreats for organizations on one end of our business. On the other end, we will be offering more affordable and scaled opportunities for people that have been asking to work with us but can’t make the investment financially or time wise.

We will be offering an online career development course which has been an overwhelming request. We’ve been working on it for a while and are excited to make it available.

We will be doing more content like our podcast and videos on social media to reach people where they are and help them stay growing and inspired.

Contact Info:

  • Website: www.besupergood.com
  • Phone: 9255487519
  • Email: cory@besupergood.com
  • Instagram: @be_supergood

Image Credit:
Kristina Bakrevski

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