To Top

Meet Cordi Koga of The Strings Connection in Palos Verdes

Today we’d like to introduce you to Cordi Koga.

Cordi, can you briefly walk us through your story – how you started and how you got to where you are today.
Most musical instrument dealers started out playing an instrument and I’m no exception. My first instrument was a xylophone that my mother found somewhere and lugged home. You could hear that thing for miles! Then my dad, who was in the army in Hawaii, sent me a ukulele with a songbook. I figured out how to play “My Bonnie Lies Over the Ocean”, and that’s still about the extent of my uke repertoire today. In 5th grade the Cleveland Public Schools offered free use of a violin to play in the orchestra (thank you Ohio taxpayers!). They told me to take at least three private lessons, but I continued – and since time also continued as it does, I found myself with a degree from Juilliard and a job in a string quartet. After moving to LA and “free-lancing” in various orchestras and studios, my left hand came up with a tendon problem which surgery messed up real good. Unable to play, I began “wheeling and dealing” in instruments with help from friends back east who frequented auction houses and sent me wonderful instruments to sell. My living room filled up fast and I got a tiny shop and started business for real. I’m in my fifth rather boutique shop now and am pleased to be able to offer lessons in all stringed instruments in our four studios. Haven’t found a banjo teacher, but that may be ok…

Has it been a smooth road?
A fellow dealer once told me, “Don’t fall in love with the merchandise.” I do have this problem with instruments that sound great and have spectacularly beautiful wood. Can’t help myself… I believe guitarists call this problem G.A.S. (Guitar Acquisition Syndrome.)

So, as you know, we’re impressed with The Strings Connection – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I like to be able to provide stringed instruments in all price ranges, from beginner to artist level. I appreciate top quality instruments and bows, and enjoy finding them, buying them, taking them on consignment and matching the right instrument to the player. There’s a reason the great players have great “equipment.” It’s easier to sound magnificent on a magnificent instrument!

I’m especially proud of the fine teachers we have here and the enthusiastic students who make owning a music store fun and entertaining…

Let’s touch on your thoughts about our city – what do you like the most and least?
The universal availability of sushi and the tremendous amount of culture from concerts, to museums to films. Also, the ocean is very nice.

Probably the 405.

Contact Info:

  • Address: The Strings Connection
    716 Deep Valley Drive,
    Rolling Hills Estates, CA 90274
  • Website:
  • Phone: 310-377-0803
  • Email:
  • Yelp: The Strings Connection

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in