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Meet Connie Hung of Costanté in Downtown

Today we’d like to introduce you to Connie Hung.

Thanks for sharing your story with us Connie. So, let’s start at the beginning, and we can move on from there.
I really got into jewelry because of my boyfriend, Yoshi. Since he was a kid, his mom had been in the jewelry business. So when he moved back to LA from Boston, he decided he was going to start his own line for his own clientele. Along the way, he would ask me if I wanted to start a women’s line but as someone that’s never considered herself creative nor artsy – I wasn’t even able to fathom the idea of creating something of my own.

Casually, I would give him suggestions on pieces and scribble out designs, but still, not thinking much into it. Around this time, my mom had just gotten back from Japan, and she told me about a pair of earrings she was eyeing while at a train station. She squatted on the ground for half an hour before she decided to purchase them. These would be the earrings that eventually inspire our proudest piece, the Dangling Opals.

I was on a plane back from Portland when I drew out the design and excitedly showed Yoshi as soon as I landed. For the next month and a half, we would make design alterations over dinner, through texts, and even lunchtime calls. Since the creation of this pair was so casual, when Yoshi came home with the final product, I was shocked. I was shocked by how beautiful it was and could not believe that this was something we designed and created. At that moment, I knew I was ready to launch Costanté.

At the same time, I had been volunteering for Sexy Beast for Planned Parenthood Los Angeles and the biennial gala was just around the corner. The Sexy Beast Gala was at the Marciano Art Foundation and featured an incredible roster of art, food, music, and a pop-up shop curated by LCD. I took this opportunity to soft launch Costanté in the pop-up shop. At our public debut, we successfully sold 4 of our five donated pieces and raised almost $1000 for Planned Parenthood!

The success of our soft launch gave me a physical sense of motivation, a high if you will. I rode off this momentum, and we continued to create more designs, continued to gain support from our community. And that’s where we are today, ready to get shit done.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Not at all! Honestly, I can’t even say this has been a bumpy road because we’re still trying to lay down the foundation to pave our way. We can see where we’re going, and we know where we want to be, but it’s going to take more time, patience, and sacrifice.

Everything we’re doing for Costanté we’re starting from scratch. It’s been difficult for us to roll out at the speed we want to with just the two of us – we’re carrying so much momentum but don’t have the time and resources to execute it. And this has been a huge challenge.

In moments of (what feels like) defeat, Yoshi will challenge me and ask me if I really want to do this. These are what I see as our defining moments. These are the moments that I know regardless of how tired I am, how many times we’ve gone back and forth on one tiny detail – my faith in Costanté overrides it all. So I look back at him and tell him “Hell yeah babe, I’m 1000% in. Let’s fucking do this.”

So, as you know, we’re impressed with Costanté – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
All of the pieces I create are designed intentionally for the women around me, inspired by art, or jewelry I’d wear myself. We use 14K gold and ethically sourced gems with minimalist designs but feature intricate details of elegance.

What makes us different is neither Yoshi and I have any experience in jewelry design. I entered this world purely out of curiosity, but it’s now given me a sense of purpose I’ve never achieved before. I can now say that I am a Founder, Creative Director, and Designer.

Costanté translates to “constant” in Italian, and this word is everything I’m trying to encompass with the brand. My relationship with Yoshi has been a constant in my life for the past six years, and this consistency of strength + love is what I hope to convey. Our pieces are intended to be constants in your lives – pieces that remind you of the anxious minutes before a date, being the loudest table at a dimly lit dinner, or even simple moments like sleeping in on a Sunday.

A few weeks ago, we had our first photo shoot to prepare for the launch of our website in 2019. To emulate the feeling of “home,” I chose to have the shoot at our apartment downtown. I invited my girls over and seeing all of us share ideas under the same roof was what made me the proudest. I seriously have so much faith in Costanté – we’re really going to take off next year, and I’m bringing my team with me.

So, what’s next? Any big plans?
Next year we are planning to launch our website. This will give us the opportunity to share our pieces with a wider audience and create more designs. I hope to use this platform to share a more intimate piece of myself and to eventually release pieces that are even more intentional.

By intentional, I mean I will be dedicating certain pieces to causes I believe are worth fighting for. Because handcrafted with “love + intention” is not just for the design of our jewelry – it’s the story of Costanté.

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