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Meet Conchita Leeflang of Eye-Am Conchita in Beverly Hills

Today we’d like to introduce you to Conchita Leeflang.

Conchita, can you briefly walk us through your story – how you started and how you got to where you are today.
Singing has been and will always be my first love. I had an international singing career, which of course went hand and hand with makeup and beauty. When I was getting ready for a performance, I would try putting on strip lashes and it was a huge pain. I could never get the hang of it! So I thought, why not create my own silk and mink lashes with a matching lash applicating tool that would let people apply with ease? I set my mind to it and did it. That is how Eye-Am Conchita was born.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Nothing worth having comes easily! I endured a lot of sexism and harassment along the way. I have been told on many occasions that “this is a man’s world” and that I should just give up. That only inspired me to work even harder! I now have the best partners I could’ve ever dreamed of. I have people on my team who believe in me, they support me. I am inspired daily.

Eye-Am Conchita – what should we know? What do you do best? What sets you apart from the competition?
My company is called Eye-Am Conchita. It is the leading and only store for the lash-applicator to apply lashes faster with eyeliner glue – all while wearing glasses! I think I’m most proud that I am able to help people feel beautiful. I see people use the product with such ease. I love the fact that I am inspiring other women to go for their dreams. It makes me very proud.

What is “success” or “successful” for you?
Success is reaching your dreams. It’s putting a plan together, taking the first step and grinding until you get to where you want to be. Dream big! Don’t be scared to fail.

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