Today we’d like to introduce you to Collette Geers.
Collette, can you briefly walk us through your story – how you started and how you got to where you are today.
To really understand Poppy + Birch, it’s important that you know a bit about me. My name is Collette, I am the owner, buyer, office assistant, graphic designer and intern of Poppy + Birch and this one-woman show has grown from my lifelong love of all things design. From interior to graphic, to floral, I’ve worn many a design hat, but none have captured my heart quite like designing event stationery. When planning my own wedding, I found myself completely uninspired by page after page of designs that just didn’t feel like me. Turns out, I wasn’t alone. After confiding to other engaged friends, I found that they too were less than impressed with what was available. I ended up creating my own and several friends’ wedding invitations and fell in love with the process of helping others see their wild ideas become reality. This experience brought Poppy + Birch to life in 2018 with a singular purpose: to create products that stand out from the crowd, just like my clients.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Are you even doing it right if it’s a totally smooth road? If I could go back to day one and tell myself one thing it would be this: Your type of stationery is spelled with an E not an A. Spell check will not catch that mistake and you will be extremely embarrassed when you finally figure it out.
In all seriousness though, my biggest struggle was trusting that quitting my stable job and turning a hobby into a career wouldn’t blow up in my face. Learning to ignore my insecurities and jump in with both feet is a daily struggle still, but I’m teaching myself to shift my focus to the good and to celebrate even the small wins.
Poppy + Birch – what should we know? What do you do best? What sets you apart from the competition?
Poppy + Birch is a stationery design studio rooted in the simple belief that life is just too short for boring invitations. You’re throwing a once in a lifetime event, your invitations should be just as spectacular! I work one-on-one with clients to create modern pieces that tell their story and excite their guests. Weddings are my bread and butter, but I never shy away from an event that’s looking to make a big impression. Fearless use of color, texture and patterns set us apart from the crowd. I’m not into stuffy, pastel, or standard. I’m here for the bold and the unexpected. And wax seals. I am ALWAYS here for wax seals.
Something I’m really proud of, and I feel sets us apart, is our commitment to supporting other small businesses. I knew from the beginning that I wanted to work with as many independently owned vendors and suppliers as possible. At this stage, over 80% of our vendors are independently owned and operated. Running your own business is a challenge, you don’t always know where your next dollar will come from. I love that I can soften that burden by being a consistent source of income to my suppliers.
What is “success” or “successful” for you?
I believe the most successful part of my business is how it allows me to help others. Event planning is stressful. There are a million things to think about and regardless of your organization skills, there never seems to be quite enough time. I get to come in and relive some of that stress by simplifying part of the planning process and I call that a win.
- Website: PoppyandBirchCa.com
- Email: firstname.lastname@example.org
- Instagram: instagram.com/poppyandbirchca
- Other: Etsy.com/shop/poppyandbirchca
Courtney Paige Ray