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Meet Colby Schinto

Today we’d like to introduce you to Colby Schinto.

Colby, please share your story with us. How did you get to where you are today?
I was born and raised in Los Angeles along with my six siblings (three sisters, and three brothers.) When I was five years old, my mother passed away from breast cancer, leaving my dad to raise seven kids on his own.

I grew up a tomboy, always being around my brothers. I loved sports but always saw myself going to law school and becoming a lawyer. It wasn’t until college when I realized I wanted to work in entertainment, and studied business management and marketing.

After graduating, I started my sports career when I accepted a job with the LA Clippers. While working for the Clippers, I interned for the Group Events department. I joined the Clippers at the time of their rebranding, and was lucky enough to witness a team start over and build from the ground up.

Parallel to my time at the Clippers, I was unofficially working with the Lakers. Right before accepting my job with the Clippers, I reconnected with Metta World Peace, who at the time just resigned with the Lakers. We quickly bonded over my previous high school (Palisades High School), which he coached at. He soon became a mentor to me, once he knew I was interested in working in sports and actually advised me to take the job with the Clippers, despite playing for the rival.

I was very fortunate enough to have Metta as a mentor, and was able to gain player insight. After a year at the Clippers, I moved to New York to work for the North American Soccer League as the Commissioner’s Assistant. It was this opportunity that would teach me more about the league’s perspective, even though it was not in basketball. I saw the communication gap between agents, the league, and players, which is when I moved back to LA to pursue becoming an agent. I went back to work another season with the Clippers, as I studied for the NBPA agent exam.

In January 2019, I passed the NBPA exam, making me the youngest woman to ever be certified. Since then, I have continued to work with Metta World Peace and began working with other athletes and celebrities as well. I am constantly learning about the industry, as I look to make my next move and join an agency.

People typically ask me what my day to day looks like, but it is ever-changing. I wear multiple hats and adjust to each clients’ needs.

Has it been a smooth road?
Every day is a challenge. I am a minority in this industry, and I am still in the process of establishing myself and earning my credibility. I knew going into this career, it would be an uphill battle, but I am ready to take on all challenges and pay my dues.

We’d love to hear more about your work.
I am an independent NBA Agent and business manager. I specialize in public relations, brand management, business development, and marketing. I pride myself on taking on multiple roles and maximizing clients’ full potential in every aspect of their life.

Although I am just at the beginning of this career, I hope to change the dynamic of the client agent relationships. Each client I work with is an extension of my family and they know that I will always have their best interest and full transparency.

Contact Info:

Image Credit:

Isa Dimaranan

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