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Meet Shabbir Nooruddin of Coffee In My Veins

Today we’d like to introduce you to Shabbir Nooruddin.

Shabbir, can you briefly walk us through your story – how you started and how you got to where you are today.
Coffee In My Veins is a combination of two of my passions: building websites and coffee! My love affair with coffee started a few years ago, and I’ve been going further down the rabbit hole ever since.

I started building and growing websites in 2014. While I originally started with ecommerce, the store did not do well and I transitioned from a product-based business to an information-based business and found a footing there.

After building and growing multiple “strategic” sites, I wanted to start a passion site.

As my love of coffee grew, I wished to share it with the world, and so I launched Coffee In My Veins in early 2017 with the goal of helping as many people as possible enjoy coffee.

One of our favorite quotes is life is too short to drink bad coffee, and that’s been our driving motivation ever since. Once you taste truly good coffee, you’ll never go back to instant or sweetened coffees.

Since our launch in 2017, we’ve been featured in places like Business Insider, Bustle, Delish, and MyFitnessPal by Under Armor. We’ve also expanded into YouTube to get our message out to an even bigger audience!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s been quite a bumpy road. Online marketing is a challenge and there are always ups and downs. Along with that, there’s the challenge of working from home and being your own boss!

It becomes quite difficult to manage your time when you’re in a home office. Sometimes, household chores are more tempting and more fulfilling than working on your business!

But that’s the challenge, and successful entrepreneurs are able to manage their time well enough to have enough time for family and for their businesses.

I like to read and listen to other successful entrepreneurs in my industry(there are quite a few) and their tips and suggestions for being the master of your own time are quite insightful.

Coffee In My Veins – what should we know? What do you do best? What sets you apart from the competition?
Coffee In My Veins specializes in helping people learn to enjoy the art and science of making coffee. While it may seem as simple as mixing water and ground coffee, there’s a lot that goes into it!

We try to set ourselves apart from others by educating our audience about every step of the coffee process from understanding where beans come from, the types of beans there are, how they’re roasted, the different types of roasts, the different types of brewing methods and machines, and finally, the types of finished beverages and how to enjoy them.

We’re most proud of the fact that we strive to be one of the most comprehensive guides on coffee, and we’re all for enjoying coffee in all of its forms, though we may lean towards drinking it black and without sugar!

What moment in your career do you look back most fondly on?
Being featured on leading publications like Delish and Insider!

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