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Meet Cody Romness of Allegiate in The South Bay

Today we’d like to introduce you to Cody Romness.

Cody, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
While playing college football at USC, we were trained by the top strength coaches in the country and as a result were in the best shape of our lives.

Post college, we tried every fitness option out there, but we couldn’t connect with the all-cardio-focused workouts or the big box gym culture. We were seeking the camaraderie, the high-energy training style, and (most importantly) the results we were used to.

We were seeking something that didn’t exist—so we built it ourselves.

Allegiate is the story of three buddies quitting their jobs to roll the dice and start what they knew in their hearts wouldn’t happen unless they started it.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We have a saying around the office that makes us all laugh: “This should be easy enough.” We quickly realized that if something seems like it’ll be easy – it’s not going to be easy.

Has it been a smooth road? Absolutely not.

It never is. It’s always been harder or more complicated. Everything takes longer, costs more than you thought, doesn’t work like you drew it up.

But that’s exactly why we signed up to play the game. That challenge. That thrill.

The decisions you make when you start a business matter, they carry weight, they have an impact. They move the needle. When your ass is on the line every day, that’s where life is.

Betting on yourself is not for everyone as it’s hard, tough, scary and the odds are stacked against you. You gotta believe.

And for the three of us, well, there’s no one else we’d rather bet on to get the job done.

Alright – so let’s talk business. Tell us about Allegiate – what should we know?
From the highest level, we are group-based, athletic strength training business. Allegiate is the first time that a collegiate athletic strength training program, led by a top-tier D1 strength coach, has been available as a business.

But Allegiate is really so much more than just a workout or a place to train. It’s a program, a community, an elite facility, a lounge with workstations, a culture and an experience. It’s a mentality.

We could go on about our coaches, program, style of training, our unique position in the market but what really makes Allegiate special is the community of like-minded, ambitious people who show up to challenge themselves and consistently get better.

Is there a characteristic or quality that you feel is essential to success?
All those clichés you’ve read about in interviews and blogs about what it takes to start a business? Well, they say those things for a reason because without them you’re not going to make it.

Passion – love what you’re doing. Care about it. Be excited about it. When the hours get long and don’t relent for days, weeks, months and years, how else are you going to hang in there and wake up in the morning? How else can you be unique? If there’s not a deep undercurrent running through your veins, you’re screwed.

Timing – for us, all the partners were ready to pull the trigger on an idea at the same time. Without that window of opportunity in our lives, I’m not sure Allegiate would have happened.

Grit – The intersection of passion and perseverance.

Growth Mindset – Glass half full. For us as a startup, we’re always learning something new and learning it fast. It can get messy and the right mental perspective is paramount. A growth mindset allows us to accept our wins and losses with grace and learn from every rep we get to take.


  • Memberships range from $170 – $219/ month

Contact Info:

Image Credit:

All photos owned by Allegiate except the one with the three founders standing together. That was taken by Mike Hixon on behalf of the Beach Reporter.

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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