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Meet Keely Watson of Club Pilates

Today we’d like to introduce you to Keely Watson.

Keely, please share your story with us. How did you get to where you are today?
I first found Pilates through a friend who wouldn’t stop raving about it back in 2007. I immediately fell in love and began my comprehensive education program two weeks later. After two years, I had quit my event planning/marketing position to pursue my passion for Pilates full time. I met Allison Beardsley, the founder of Club Pilates, in 2011 and became one of the original franchisees for the brand in 2013. Over the last four years, I’ve opened and acquired five studios in Orange County and Los Angeles with another three slated to open in the next year or so. I’ve also followed the master training path through Club Pilates and now teach the education program to train new instructors for the brand.

In short, Pilates got me hook, line, and sinker.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Any time you open a business, there are bumps along the way. I’d been teaching Pilates for almost 6 years when I opened my first studio but was new to running a business. I had to deal with several things I had no experience in and had to teach myself a lot of new skills. I was fortunate to be surrounded by a wonderfully supportive group of friends and family, many of whom are entrepreneurs themselves. Over the last four years in business, I’ve tried to soak up as much knowledge and experience from them as I can.

Club Pilates (5 locations in Los Angeles and Orange County) – what should we know? What do you guys do best? What sets you apart from the competition?
Club Pilates is the largest provider of Pilates nationwide. We currently have 250 locations open with another 300 slated to open next year, and a total of 700 locations sold. Our goal is truly to bring Pilates to the masses! We’re highly passionate about what we do and believe Pilates can improve every person’s life. We’ve formatted our classes to be accessible to everyone, whether they’re new to Pilates or even new to fitness. Of course, we also offer classes for those with a seasoned Pilates practice and have included other modalities such as TRX and Barre Above to keep things fresh for their brains and bodies. Best of all, we’ve worked hard to make our classes affordable and a great value. We offer classes and private training 7 days a week, making fitness available even to those with the busiest of schedules.

I’m particularly proud to be part of this movement in bringing Pilates to everyone! In the past, many may have just thought it was for celebrities or ballerinas. I want people to know that Pilates truly is for everybody. I’ve witnessed firsthand time and time again the power of Pilates in helping people live healthier, more fulfilled lives when their bodies are flexible, mobile, and strong.

What has been the proudest moment of your career so far?
I was very honored to win Operator of the Year for the Club Pilates brand in 2016. My business is definitely a labor of love and it felt really rewarding to be recognized for that.

Additionally, some of my proudest moments have been seemingly small ones looking at them from the outside. It’s amazing to have a client come in and tell you that they were able to take their grandkids to Disneyland for the whole weekend and were without back pain because of what they’d been doing in the studio with you. It’s wonderful to hear from a new mother that has had a smoother pregnancy and delivery for having practiced Pilates. It’s an almost inexplicable feeling when a son tells you that he believes he got more years with his father because Pilates kept his dad healthy and mobile through his mid-eighties. Those really are my proudest moments and why I feel so blessed to be able to do the job I do.

Contact Info:

  • Address: Club Pilates Mission Viejo
    25800 Jeronimo Rd #404
    Mission Viejo, CA 92691
  • Website:
  • Phone: (949)446-8243
  • Email:

Image Credit:
Club Pilates Franchise, LLC

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