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Meet Claudia Guardado of Puchie Socks in Whittier

Today we’d like to introduce you to Claudia Guardado.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Puchies Founder and CEO, Claudia Guardado, is a multi-preneur. After 17 years as a high-level corporate executive, she knew in her heart that it was time for a new venture. Claudia has owned and/or been a partner in several successful businesses and is currently following her heart in bringing forward Puchies. She also has a huge heart for philanthropic causes and has created the Puchies’ Take Flight Fund (To be announced soon). Puchies was created to remind everyone of the many seasons in life we experience. Remember what is in your heart and know we are meant to do great things.

People often ask, “Why Socks?” and I always answers, “Why Not?”. My creativity came out exactly as it was meant to. One step in the right direction creates magic. Follow your dreams and watch them take flight. Puchies – Tickling your Soul!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think in any business there are struggles. Starting this company and not knowing anything about manufacturing or if I can even find a price point that consumers would be comfortable with was a huge concern.When Pursuing your passion it is so important to believe in your vision, to elevate yourself about the market you are entering, and surround yourself with people that can help bring that to life.

So let’s switch gears a bit and go into the Puchie Socks story. Tell us more about the business.
Puchies was inspired from the Latin slang term that my father called my stinky feet when I was a child. He would say, “Bring your “Puchies” over here!”, but it was always with so much love. This term really stuck with me as I was developing my business and choosing a company name. My father passed away just over a year ago, and after his passing I kept seeing feathers everywhere. One day I was sitting in my car in the middle of LA ready to go into a concept meeting and I sat in my car and prayed and said out loud, “Please just give me a sign that I’m headed in the right direction”. I got out of my car and went to my trunk to get samples and a white feather floated right on top of my trunk. In that moment I looked up the meaning for feathers and it said, “Feathers appear when Angels are near, they are a guide and a blessing”. I then took that feather and cried for a minute before entering the meeting. It was clear to me that my father was with me and I was on the right path. I knew I had to incorporate the feather somehow, and hence the logo was born.

Each sock is designed and created by me and my team, and truly is something I’ve lived – those dark moments that we overcome and grow through, and then learn our most important lessons in life – how strong we all are capable of being, how doing our inner work is so important, and how we have to be our own biggest cheerleader.

Puchies is committed to giving back to the community and that is why we are launching the ‘Puchies Take Flight Fund’ in 2020! I’ve always envisioned creating a company that included an element of philanthropy, and from day one of opening my doors, I have made this part of the Puchies’ Mission. Each year, Puchies selects a non-profit organization to partner with after reviewing applications and conducting interviews with various applicants. It is important that this organization not only provides for the community in some way but is aligned with the Puchies’ Mission of inspiring others. Our first application process will begin in November, with an announcement of the non-profit in January.

Has luck played a meaningful role in your life and business?
In recent years I had struggled so much in my personal life but I firmly believe that without those struggles I would not be where I am today. For me, it’s not about either – it is about creating the life you want no matter the circumstances.

Contact Info:

  • Website:
  • Phone: 5623556009
  • Email:
  • Instagram: @puchiesocks
  • Facebook: @puchiesocks

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