Today we’d like to introduce you to Cindy Shaw.
Thanks for sharing your story with us Cindy. So, let’s start at the beginning and we can move on from there.
I have a passion to provide a physical therapy experience that allows really experienced therapists to offer the best care they can and patients to find the care they need. I found that in many medical environments, therapists, including myself were encumbered by guidelines that did not nurture excellence and a well rounded treatment approach. As managed care blossomed in the late 1980’s, my frustration led me to open Orthopedic and Spine Care Physical Therapy in 1992 so that, I could focus on hands on care in my own healing environment. I have developed an expertise in complex spine problems and still love to help figure out what may be missing for people who have tried more traditional medical approaches. Skilled manual therapy and therapeutic evaluations for both spine and other orthopedic problems make such an incredible difference in so many lives. OSCPT has become an environment where this happens every day. I started with a small office in Santa Ana, with a part time aide and a part time front office manager to help me. As a frightened new business owner, I could afford the 1000-sq. feet in an industrial complex there. My Santa Ana office expanded to over 5000-sq. feet over 4 years to make room for some awesome physical therapists and others to join the practice. It became apparent that the type of care we offered was not easily found. In 1996, we added a second office in Huntington Beach, again starting very small. After 2 years, we moved that office to our own building in North Huntington. We have now expanded our HB office to over 5000-sq. ft for 5 professionals including myself and closed the Santa Ana office to keep us all working closely together. In July 2017, we celebrated 25 years in practice with wonderful friends, patients and family in the community. We even added a beautiful full wall underwater mural to commemorate our anniversary and a love of the ocean. This is especially fitting as my hobby is scuba diving and underwater photography. I am still passionate about great physical therapy!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Opening a small business is a struggle on so many levels. Although OSCPT has been very successful, detours and speed bumps have certainly been a part of my journey. Navigating insurance programs to assure reimbursement for providing labor intensive care is challenging. This was especially critical in the beginning when I was trying to pay start up expenses and get the equipment we needed. As I added additional Physical Therapists, the first struggle was to find those that shared the skills and passion the practice embodied. My two children were young, only 2 and 5 when I ventured into practice on my own. They spent a great deal of time around the office and learned to love the equipment. The flexibility to make my own schedule was invaluable, but the demands of a growing practice with a young family made it essential to create a staff that shared values of great care and replenishing personal time too. The decisions to expand and relocate the offices always felt like stepping off a cliff and I had to trust those giving me well grounded guidance as well as my heart. Surrounding myself with others who are better at the parts of business management than I am has been the most important thing I have ever done to overcome struggles. That way, I can focus on my staff and patients and we put it all together to find the pathways that get through the detours.
Orthopedic and Spine Care Physical Therapy – what should we know? What do you guys do best? What sets you apart from the competition?
Orthopedic and Spine Care Physical Therapy is a privately owned PT practice owned and operated by a PT and staffed by a team of extremely skilled and experienced group of professionals. We specialize in hands on care to find and correct functional difficulties people experience with orthopedic injuries. When someone has an injury, they are often offered medications, surgery or exercises for that specific area. Our approach is to use our years of experience and extensive training to do a very thorough evaluation of the injured area as well as the parts of our bodies kinetic chain above and below, all around to create a story of the whole body response that may have contributed to the injury or compensated for the problem. We then utilize a combination of hands on treatment, neural muscular re-education, training and specific individualized therapeutic exercise to find the best path to feeling better. We spend time, touch and listen to all of our patients every visit. I am especially proud of the amazing people who work with me. I have employees at all levels who have been with me up to 23 of our 25 years in practice. I love knowing that our team from the front office, aides, pilates instructors and physical therapists all truly care about people and will not hesitate to help in any way we can!
What is “success” or “successful” for you?
Success for me personally is about making a long term difference. I need to know that when times get tough, the principles of providing the best care we can will persevere. I have financial markers such as overall productivity and paying the bills on time that must be respected if I am going to provide a viable business atmosphere where we can excel professionally. When things aren’t working, I look at the systems and often an evolution of those systems with others to find solutions that support the principles. I remain vigilant of the atmosphere and feedback from staff and patients as that is usually the first place awareness of something I need to respond to shows up. When people are not talking freely with each other, I become concerned. Needs to change and that has to acknowledged.
- Our cash based PT care is based on helping so many who have not been able to get the help they need within their network insurance fees. Our rates are $200 for an evaluation and $125 per treatment.
- Address: 6082 Edinger Ave.
Huntington Beach, CA 92647
near the corner of Edinger and Springdale
- Website: www.oscpt.com
- Phone: 714-840-1505
- Email: firstname.lastname@example.org
- Facebook: https://m.facebook.com/oscpt/