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Meet Cindy Ramos of CiMeBeauty/ Sandy’s Segunda

Today we’d like to introduce you to Cindy Ramos.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I have always had a passion for the beauty industry. I ventured in freelancing makeup back in 2014, but adult responsibilities kicked in. I enjoy everything from makeup, to hair, nails, and skincare. When the pandemic started in 2020 everything shut down and I was no longer able to get any services done. My nails were in bad condition due to constant visits to chop shops that did not car about the condition of my nails. I discovered Gel-X and fell in love. That July I enrolled in the nail technician program to get licensed in the state of California. A few months into the program I started taking clients (friends and family) to practice and perfect my craft. Last July I lost my job and decided to try and do nails full-time. My mom and I rented a space and opened up a sort of speakeasy-style thrift store/beauty studio that is located in East Los Angeles. I plan to expand to other beauty services so I have been taking courses since last year and plan to enroll in the Esthetician course soon.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been easy. I used to have a small working area at home so it is nice to have a bigger space. Unfortunately building up your clientele is not an easy task. The nail industry is very saturated. Like me, other people began doing nails during the pandemic and offer services from their homes and very low rates. We all have to start somewhere but I believe this makes it difficult for people to charge their worth. We are not just nail techs, we are artists and art takes time. We invest time and money into our craft. I have spent thousands of dollars in my education, quality products, rent, and constantly strive to improve through practice or by taking nail seminars/classes. The nail industry is very undervalued. People are willing to spend hundreds of dollars on other services like makeup, hair, and lashes but constantly complain about nails that last at least a month. You get what you pay for, and I take pride in my work, like other nail techs so our prices need to reflect that. I promote my business as much as I can on social media and offer discounts for referrals and reviews, as well as special promos.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
It is a family, Latina-owned business located in East Los Angeles between Commerce and Montebello. It has a speakeasy vibe with a thrift store in the front and a beauty studio in the back. The thrift store owned by my mother carries everything from clothes, makeup, jewelry, shoes and furniture. We carry used and new items in various sizes for all ages and genders. The back is my beauty studio. I specialize in gel-x, airbrush and nail art, but offer gel manicures/pedicures, and gel overlays. I have been certified in brow laminations, lash lifts, tinting, lash extensions, and waxing, and plan to enroll in the esthetician program to expand to facials and other services. I am a one-woman show, my goal is to make you feel comfortable and offer you the best service possible. I am very meticulous and like to take my time, so if you prefer to be in and out I am not the service provider for you. I enjoy nail art and love to be challenged. I never say to no a design, but will definitely let you know if I truly believe it is something I cannot do. All my nail services include a dry manicure, hand scrub, light massage and cuticle oil. I follow all infection control guidelines, never reuse disposable items like files/buffers, sanitize and disinfect my implements and disinfect my area after every client. First-time clients get a goody bag but I also offer loyalty cards and special promos to my regular clients. I also have two small sections for small photoshoots; one includes a neon light and the other is a 2000s-themed airbrush background with lighting. Complimentary drinks and snacks are also offered to all clients.

Is there a quality that you most attribute to your success?
I think passion is a big one along with determination and attention to detail. I love what I do and strive to provide a great service and continue to learn and grow.


  • Gel X (Base Price): $70 +
  • Gel Manicures: 40+

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