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Meet Cindy Pham-Anderson of Mad Love Events in Pasadena

Today we’d like to introduce you to Cindy Pham-Anderson.

Thanks for sharing your story with us Cindy. So, let’s start at the beginning and we can move on from there.
I’ve always enjoyed planning events. It dates back to high school when I planned fundraisers, prom, and even family gatherings. After I graduated UCLA, I worked a few different jobs and decided I wanted to give event planning a shot. I interned for a wedding & event planning company for about 1.5 years and fell in love with it! I loved meeting clients, networking with vendors, and I loved all the details that went into event planning. So, in May of 2011, I decided to branch out on my own and start Mad Love Events.

I started planning weddings for friends or family members of friends to build my portfolio. Through word of mouth and referrals, I slowly started booking clients on my own. The company started to grow from 7 events that first year to about 35 events a year presently. I was a one woman show at first, but now I have two amazing women who work alongside me – Claire Zee & Shasele Jimenez.

In March of 2016, I partnered up with Claire to work on growing the company. It was a great first 5 years, but I definitely wanted to expand our company further and Claire was the perfect person to help me with this. Shasele has been a part of the team since 2012 as our Lead Planner. She is instrumental in coordinating our events and being the main contact for our clients on the day of their event. It’s great that we all absolutely love what we do and it’s even better that we get to do it together.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t always been a smooth road, and I continue to learn more about this business every day. Back then, when I was first starting off and building my portfolio, I didn’t expect to make too much money. I knew I had to continue working my full time job to make ends meet while building Mad Love Events. It’s natural that with less experience in a field, you’ll get paid less. I had 1.5 years’ experience interning for another company, but I had to build more experience being my own boss, building my own business, and getting my own clients since my ultimate goal was to eventually make Mad Love Events my full time gig. With that in mind, I knew I had to increase my pricing. It was challenging at first because business was a little slower with our price increase, but I learned that with success, there are risks. Inevitably, the company would have to go through some growing pains to become more successful. I took those risks and the patience paid off as I started to see a growth in our bookings. I evaluated the company during those couple of years and in 2013, I decided that it was time to make Mad Love Events my full time work. It was definitely a scary move, but I’m so glad I did it!

Today, we are constantly learning new things and continuing to grow the company little by little by keeping up with current trends and social media. It’s been a great ride with some bumps here and there, but it’s all been worth it.

So, as you know, we’re impressed with Mad Love Events – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Mad Love Events is a full service event coordination company based in sunny Southern California. We are a team of list makers, organizers, and creative thinkers who have a genuine appreciation for pretty details that highlight the personality of our clients. Managing all the little details is what we love to do so that our clients can relax and let us sweat the rest!

Although we specialize in weddings, we love planning all types of events from birthday bashes to baby showers to engagement parties.

As all event planners should be, we are detail oriented and super organized. But what we find that a lot of our past clients agree on is that we have a fun and flexible approach to planning what can be an emotional and stressful event for some. We pride ourselves in putting our clients at ease with our timely responses, whether it’s through email, text messages, or phone calls. Our team rule is to always get back to clients within 24 hours.

So, what’s next? Any big plans?
We re-branded and launched our new logo and website last year. We’re very proud of the fresh and clean look of the new logo, which has gotten a lot of positive feedback from industry friends as well as clients.

A couple of months ago, we teamed up with a collective of creative professionals to share an amazing and beautiful office space in Pasadena. It provides a great work space for us as well as a central location for our clients to meet with us.

We’ve been really focused on getting our company name out there through social media outlets as well as through networking events. By 2018, we hope to bring on more staff and coordinators so that we can provide our services to more clients.

Contact Info:

ashley + tom // royal restaurant wedding //

Image Credit:
Chaz Cruz Photographers, Kwon Photo, Lulu Photo, A. O’Brien Photography, Mimi Nguyen Photography

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