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Meet Cindy Pena of Glow Up City in Pasadena

Today we’d like to introduce you to Cindy Pena.

Cindy, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born in Bellflower but raised in South Central Los Angeles. Growing up, I never had proper guidance and suffered severe depression and anxiety. Having to grow up quickly, I’ve learned how to manage life’s toughest challenges from having an alcoholic mother to surviving emotional abuse. Being considered the lone wolf, I always knew my pain built every part of who I am.

I started riding in 2016 and have built up my Instagram with my riding and modeling pictures. (@CityCindy_) Being a rider, I’ve unfortunately seen people trying to be fast and die due to them finding the need to prove themselves. Me starting Glow Up City is not just another blog or retail store trying to make money, my mission is to empower and provide a safe place for people to be themselves.

Has it been a smooth road?
Some struggles along the way I’ve faced are internal struggles of self-doubt. Each day, I overcome a new step.

So, as you know, we’re impressed with Glow Up City – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Glow Up City is a company dedicated to empower founded by a model, rider and entrepreneur. I am most proud of all of the positive feedback and engagement the community has provided from women riders to nonriders, everyone has been so involved and supportive. What sets me apart is my rare perspective and outlook on the industry. I am not building a company in it for the money, I’m building a home. With every purchase made, a portion will go back to is an organization that provides resources for women involved in domestic violence and provides grants towards women’s education.

We are looking to partner with an organization so with every purchase, a portion will be donated.  This is an organization that provides resources for women involved in domestic violence and provides grants towards women’s education.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love the opportunity our city provided. What I dislike is the way this community breaks each other down. We have our beautiful DTLA full of homeless people but instead of providing additional resources, we spend the money rebranding the city for personal capital.


  • Launching discount till 7/1/2019

Contact Info:

  • Website:
  • Instagram: @citycindy_ , @glowupcity_
  • Twitter: @citycindy_ , @glowupcity_

Image Credit:
Photographer: Gage Spencer from @_7th Vision

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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