Today we’d like to introduce you to Cindy Kang.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was born in Korea, grew up on the east coast, now living on the west coast. No matter where I’ve lived, I’ve always struggled with SUPER DRY skin. I’ve also worked over 15 years in various corporate offices with dry/stale air. Sometimes straight under a crazy vent, not to mention being exposed to so many germs going around! When I got married and had kids, I was introduced to the world of big, clunky, ugly humidifiers. My younger son used to constantly get bloody noses which finally stopped when we started using humidifiers. One night, I fell asleep next to him putting him to bed and when I woke up, I noticed that my skin felt fresh and dewy. At that moment, I wondered if we had overlooked the benefits of the humidifier, not only for sinuses but for the skin! A few years later, as we were packing to travel, I was very frustrated that my big, clunky humidifier could not fit in the suitcase and I knew our trip would not be as enjoyable without it. It was then that I realized that there must be other people who have this same problem. The wheels were then set in motion to do something about it and Hey Dewy was born!
Has it been a smooth road?
It hasn’t always been a smooth road, but we are thankful for the lessons we are learning along the way. In the beginning, we had plans for the product to be ready in time for the 2018 holiday season. However, due to many steps in the manufacturing process, it wasn’t ready until months later. I learned that while you can plan all you want, there are some things that are out of your control, and you need to be resilient and resourceful to pivot strategy as needed. Also, we have grown very quickly in a short amount of time and I’m learning to surround myself with people smarter than me and to ask for help when needed. I’m a typical type-A mom who’s constantly multi-tasking at home and wearing multiple hats as an entrepreneur so I’m learning to trust my team, trust the process, and develop smart partnerships.
So, as you know, we’re impressed with Hey Dewy – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Hey Dewy believes in the power of water to improve and change lives, whether it’s through the products we create or the lives we impact through our company. We have developed a portable humidifier that hydrates your skin, helps your overall wellness, and is designed to keep up with your fast-paced lifestyle. While we are a for profit company, our purpose is for people. That’s why we have committed 10% of our sales to initiatives that make an impact through water, starting with our partnership with The Water Project. We are passionate about providing clean, safe, reliable water to communities that need it most, such as Sierra Leone, Kenya, Uganda and more. Water is life giving and it can be life-changing.