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Meet Christo

Today we’d like to introduce you to Christo.

Thanks for sharing your story with us Christo. So, let’s start at the beginning and we can move on from there.
I started writing songs in 2011. My next door neighbor & family friend had been in the music industry before I was born. Being good friends with my family, my mom had asked him for a favor by working with me and my music. At first, I didn’t know how to write a song to save my life. Marcel Coston of Zelsound Music, took a chance on me and helped guide me in the right direction. Fast forward to nine years later, we’re still working together and have comprised a catalog of over 80 songs that have been released on all streaming platforms.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has definitely been a tough road but I believe anything worth something is going to be a challenge to reach. Being overlooked and not having industry contacts has been tough. Every connection made was done on the ground and I’ve moved quite a bit to position myself in the best way possible. I’m in this industry because I love to create, music is a second form of oxygen for me. Taking a step back and learning patience has been a tough challenge but it made me realize that nothing is handed to you in this game and you have to create the buzz on your own to earn respect. Nonetheless, I’ve learned to navigate through this crazy industry and am hoping to learn more along the way.

Can you give our readers some background on your music?
I make Hip Hop music that has a distinct West Coast flavor but I never put my sound in a box or with limitations. My music concentrates on catchy hooks and bars of reminiscence, which is what sets me apart as an artist who can write timeless music. Our motto at Zelsound has always been to make music that would sound good 20 years ago and 20 years from now. I never follow the trends but apply small techniques in order to show my adaptability. I’m most proud of my growth as an artist over the years.

Is there a characteristic or quality that you feel is essential to success?
I was a student of the game and craft before I dove in. My team and I truly believe in building a catalog while also creating a buzz that will overall be the two essential qualities to success in music. Some artists have a hit song but no catalog to create any additional hype or revenue. When our time comes, we will be more than ready for success. We have amassed a huge catalog so when one song hits the fan, we will be able to gravitate to our other tracks in the library. This and our dedication to never quitting or slowing down will propel us forward for years to come.

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