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Meet Christina Loughborough

Today we’d like to introduce you to Christina Loughborough.

Hi Christina, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m a freelance fashion stylist. I’ve styled magazine editorials, commercials, music videos, fashion campaigns. I’ve worked in e-commerce, television and digital media. I’ve done personal shopping and assisted celebrity stylists. I’ve also worked in fashion PR at a showroom. I began my career by moving from New Orleans, Louisiana to Los Angeles with a business degree and background in hospitality – definitely not fashion. I got a job working in retail at my favorite boutique store where I quickly learned I enjoyed putting looks together and had a knack for it. I moved up to working for a higher-end brand where I decided I wanted to go freelance so I could have more freedom with my creativity. So, I decided to make a portfolio by collaborating with my creative circle of friends doing test shoots with models from agencies. From there, I was able to reach out to other stylists for assisting work to learn from them and get hands on experience. I did an internship with a celebrity stylist where I really learned a lot. Fast forward five years, I still do assisting work and somewhat new to getting my own clients but it’s so exciting. Feels like all my hard work is finally paying off. Hoping to work on a feature film this year.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Well, the pandemic definitely set back my career trajectory as I’m sure a lot of people can relate. There’s always going to be struggles in starting your life over in a new city and switching careers. Moving to a much bigger city was definitely an adjustment in itself but honestly, I think my biggest obstacle to overcome was myself. Not feeling good enough amidst the competition. Letting fear hold me back from my true potential. I’ve worked really hard to overcome those fears and realize my self-worth simply because I exist and I matter just as much as anyone else. Sometimes, I have to stop and remind myself how far I’ve come because it hasn’t been easy. Nothing kills you like your mind. We’re our own worst critic. There will always be someone who can’t see your worth – don’t let it be you.

Appreciate you sharing that. What else should we know about what you do?
Working in the fashion industry is hard work. It’s not all glamorous like it may seem. Styling is so much more than just dressing models. So much preparation goes into a shoot. You have to really love this profession to stay in it. You’re constantly having to stay on top of fashion trends, research new brands/designers, study fashion history, maintain professional relationships, manage tight deadlines, work within budget constraints, be extremely organized, lift heavy equipment, so much driving around to source your materials. You also need an array of technical skills like properly steaming and ironing a garment, sewing skills (which I’m still learning), little tips and tricks of the trade to make garments look as appealing as possible. All while being an excellent problem solver to issues that will inevitably arise.

With all that, I will say it’s been a dream come true for me. I never imagined myself being in this line of work but so glad that I am. I get to travel to beautiful locations whether we’re shooting in the mountains, the beach, the desert. I often shoot in incredibly fabulous homes that I hope to own one day. I get the chance to collaborate with creatives from all over the world. I’ve worked with some of the biggest fashion publications – magazines I would read as a little girl. I’ve worked alongside some of the most iconic names in the fashion styling industry. I assisted on a music video that won Video of the Year at the VMAs. Hearing a song comes on the radio that you helped style the music video for is such a cool feeling. I’ve styled campaigns for fashion brands that I love. I’ve also met some of my very best friends along the way. I’m mostly proud of myself for creating the life I want to live despite the obstacles I’ve had to overcome.

How do you think about happiness?
I’ve learned that happiness isn’t always an indication that everything in your life is perfect or that things are necessarily going the way you want them to. It is the choice to see the good in everything that you can, despite how imperfect or unclear your current situation may be. Despite all of life’s ups and downs, I choose to continue to follow my dreams, to enjoy the little things, to appreciate where I am right now and acknowledge how far I’ve come.

I’ve actually found a lot of happiness through styling in the sense that if I can create a look for a client that makes them feel more confident and love themself even just for a moment or help a creative director bring their vision to life – then I’ve done my job. How you make others feel about themselves says a lot about you so I want to help others feel seen, heard and supported. I want to inspire others in positive ways because I think it’s important that people don’t feel alone and I get to do that through fashion as an art form, a creative outlet to help others (and myself) rise to their true potential. When you look good and feel good, you can conquer the world. And, I mean that in a subjective way as whatever YOU think looks good.

Contact Info:

Image Credits
Hannah Caprara, JK Wong, Malik Daniels

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