Today we’d like to introduce you to Christina Garvin.
Christina, can you briefly walk us through your story – how you started and how you got to where you are today.
I moved to LA when I was 17 to pursue a career in commercial dancing and go to college at Cal State Northridge for Journalism. I lived in LA for five years, was part of a dance company, and while I thought it was my dancing that was going to take off, to my surprise, it was my PR career that caught fire. After graduation, I got an offer to move to Nashville to work at a boutique PR firm that specialized in music, and I jumped at the opportunity. I moved across the country and lived in “Music City” for four years. I then returned home to California to be closer to family, and to work at the prestigious PR agency, Rogers & Cowan.
After nearly two years there, I branched out to recalibrate. I wanted to explore other passions and interests because I was getting burnt out. After about two months of my taking a break from publicity, I started getting offers to work on various campaigns. It was then that I re-discovered my passion for public relations. I love telling stories and helping people share their message with the world. It was then that Sundari PR was born! Sundari is my middle name, and I wanted my company to be personal and unique. Sundari means “beautiful” in Hindi, and I thought the message of “Beauty in every story” suited my mission.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’ve been very fortunate to have the career that I have, and it is something I don’t take for granted. It took much hard work. For the last two years of college, I interned at multiple agencies. If it weren’t for that experience, I wouldn’t have been offered my first part-time job as a publicist assistant. That opportunity then opened doors to my first full-time job out of college. Each position came with its challenges, as any responsibility does, and let me tell you, PR is not as glamorous as people think! It is a lot of long hours, persistence, communication, a lot of creative thinking, and writing. Most of my time, I am on my computer or the phone. It isn’t all about the red carpets and parties, but those are fun too!
Honestly, the biggest hurdle for me was within myself. For most of my life, leading back to my days in high school, I have been told I am not a good writer. When I majored in Journalism, even my mother was worried about how I would do. I took an online writing course during my first year out of college to try to improve, and it made a minimal impact. Writing press releases didn’t come naturally to me. It also wasn’t just my writing; I was told I needed to talk slower, not be so “bubbly,” I was told, “you need five qualities to make it as a publicist, and you don’t have any of them.” I was told I was “too nice” and “may not be cut for this business.”
Needless to say, when I decided to start Sundari PR, it took me a few years to quiet those voices in my head and honestly believe in myself. Thankfully, today, I know my strengths and weaknesses, and I know how to build and grow in support of both. What is funny is that now people respond with such positivity when it comes to my writing. What I was shamed for, are now some of my greatest strengths. I know moving forward there will be ups and downs, but I embrace the hard times as well as the good times because that is how I grow, that is how I learn and how I can hopefully help and inspire others.
So, as you know, we’re impressed with Sundari Public Relations – tell our readers more, for example what you’re most proud of and what sets you apart from others.
My company is Sundari Public Relations. We specialize in entertainment PR, specifically music, talent, events, and television/film. What sets Sundari PR apart is that we are one of the few full-service publicity firms that not only works with the general market media but the faith & family space as well. We can launch and build brands that want to break into other markets and expose their message to different audiences. Additionally, I have a makeup artistry license, so if clients have any immediate glam needs, Sundari PR can help!
Having lived and worked in Nashville, Tenn., I continue to hold strong relationships with country and faith-based press in that market as well as across the country. You will notice our clients are all family-friendly and appeal to all ages.
I also have strategic partnerships with other firms across the country, where we all collaborate and help each other on various clients. Those companies include Erskine PR, Schure Media Group, ICON Media Group, Epic Agency.
Some of my clients include(d): LeAnn Rimes and Johnny Orlando (in partnership with Schure Media Group), UPtv (in collaboration with Erskine PR), Lecrae, GAWVI, Blanca, Alyson Stoner, Mekia Cox, Sequoia Productions (in collaboration with Erskine PR), T.J. Martell Foundation, Suzy Amis Cameron’s Red Carpet Green Dress, Tedashii and more.
So, what’s next? Any big plans?
I want to continue to grow Sundari PR. We already have the first quarter for 2020 set with awesome campaigns and events, and so my hope is that continues. Oscar season is going to be a fun one this year, some of my music clients have a big year planned out, so it will never be a dull moment!
Alzona Media Group, Sundari PR, Brent Campanelli