Today we’d like to introduce you to Christina Cardenas.
Thanks for sharing your story with us Christina. So, let’s start at the beginning and we can move on from there.
Before opening Calibella, an organic makeup boutique. I worked as a community organizer and traveling makeup artist for Clinique. While working on food policy campaigns focused at reducing Childhood Obesity, including menu labeling statewide and working with cities to establish policies to remove sodas and junk snacks from city facilities, I started looking at my own personal diet and learning about the effects of sugar and junk food to the body. After making significant changes to my own diet, I began to think of my clients and products they were using on their skin. It was an eye opening moment for me. It’s easy to think of how food affects your body, but when it comes to skincare and makeup, it’s easy to overlook, since it’s bought in a retail store, but there are no regulations. As I learned more about the unregulated beauty industry and chemicals found in most ingredients, I became more aware of what products are good and bad, not only for herself, but also for my clients. So naturally, making the changes to my makeup kit and educating my clients about organic and toxic free beauty became my focus. I continued my education in Makeup Artistry and nutritional counseling to learn as much as I could. In 2010, I launched Calibella Organic Makeup Boutique to offer my expertise, passion and positive energy to support guests on a journey for health, beauty and self-caring, something we should all strive for.
Calibella is a makeup boutique that caters to special events, including wedding parties and brides, so it was critical that I only select the best, organic makeup products for those on their special days. The boutique not only uses the certified organic products on its clients, but also sells them. While I carry other’s products, my dream is to one day have an organic line of my own.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In the beginning, it was a challenge to compete with mainstream makeup artists using MAC and conventional makeup that offered the most durable and up to date looks, since I was committed to only using toxic free and organic products. With time, finding organic and even certified organic products that are long wearing and with a wide color range are more common. There are even Indie Beauty expos now where artists like myself can keep learning about the newest lines on the market that are certified organic. It’s a changing market and it’s very exciting. My clients look for me now because they don’t want the toxic and want to change out their makeup kits so it motivates me even more to seek out better products for them. My passion lies in advocacy in the beauty industry and for individuals, so the challenges I see are just a matter of education.
So, as you know, we’re impressed with Calibella Organic Makeup Boutique – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
“Calibella” (short for Beautiful California) Organic Makeup Boutique bring you a quaint and boutique style beauty experience that is both tranquil and uplifting. We provide guests with sensory experiences, customized skin care, makeup and hair styling services that are environmentally conscious, and organic.
Our team will travel to your home, office, hotel, wedding venue, corporate event, and film studio to provide on-site hair and make-up artistry, mobile spa treatments and private spa parties. Our team takes great pleasure in working with guests to create memorable experiences and beautiful looks.
We are known for our makeup classes that educate guests about color theory, skin physiology, organic skin care and makeup, and how to utilize brushes for a flawless application. We are most proud of witnessing our clients “dump the junk” in our trash bins of products they realize are heavy in chemicals and walk out with a new understanding about organic beauty. Our diversity on our team and passion for organic beauty sets us apart.
So, what’s next? Any big plans?
In the future, we plan on partnering with Children’s Hospital Los Angeles to provide a portion of service sales to provide charitable contributions. We also plan to connect with Non-Profits working with abused women or shelters to provide hair and makeup services to existing events. In the future, we plan on take our one on one makeup lessons to a larger scale by creating more organic beauty workshops for groups in collaboration with health and wellness partners.
- Bride Make-Up Application (Day of wedding Makeup alone $125+/Hair and Makeup $250+)
- Bridal Trial Application (Makeup alone $85+/Hair and Makeup ($175+)
- Bride Maids Make-Up Application (Makeup only $60+/Hair and Makeup $125+)
- Eyes Only Make-Up $25+ (Includes eye makeup application and false lashes)
- False Eyelash Application $15+
- Airbrush Foundation (for face or body) $75+
- Organic Makeup Lessons 30 min $45/60 min $70/90 min$100/120 min$125
- Address: 3487 Cahuenga Blvd.
Ste. B, Los Angeles, CA 90068
- Website: www.calibella.net
- Phone: 818.970.2023
- Email: firstname.lastname@example.org