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Meet Chris Tucci & Alana Powell of Hungry & Fit in Santa Monica

Today we’d like to introduce you to Chris Tucci & Alana Powell.

Hungry (Chris) started his personal training business in the Bronx back in 2007 while he was attending college, as a bit of an accident. While he was practicing tennis (he played D1 tennis) in a park, an older man approached him and asked for some sports specific training to help him improve his tennis game. The rest is history! The next year Fit (Alana) arrived at the same school and the two started dating in 2011. Fit decided to become a personal trainer around her graduation in 2012, since she was already training her friends in small groups, and when the two decided to pack up everything in a car and move cross-country to Boulder, Colorado, they wanted to help friends and family stay in the loop.

In August 2012, was formed as a personal blog, but it was only a matter of weeks before their old clients that they left in the New York area, and family/friends around the world, wanted advice about living a healthy life, whether it meant nutrition or working out. The blog allowed them to provide this information to not just one person, but every person around the world. The blog became way more popular than they ever expected and as their client base in Colorado grew, they decided to make the company official.

Fast forward, now in their fifth year of business, Hungry & Fit has grown into a well-loved and organic company that provides the people what they want! Ask and you shall receive. Whether it’s product reviews, recipes, exercise recommendations, or just about anything else in the world of health & wellness, Hungry and Fit love to help others. They also provide personal training, small group training, sports performance training, and group exercise classes in person in West LA, or in person when and where they travel.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We had no idea what we were getting ourselves into at first and we can say that we try to pay it forward by helping new bloggers and entrepreneurs, especially in the fitness industry/world of health & wellness, whenever we can! The size of our company has probably been both a helper and a hindrance when it comes to maintaining smooth operations. While it’s definitely limited growth, you can also say that it’s created a manageable pace, since we have both continued full-time employment throughout the entire existence of Hungry & Fit. There was a steep learning curve for creating a company registered and recognized by state and federal agencies, acquiring tax information and filing for taxes through the company, making sure that our certifications and credentials allowed us to obtain the proper insurance for our practices, etc. When we first created the blog, we knew nothing about the dynamics of partnering with companies and how we could accept payment. We needed to create custom invoices and certain companies wouldn’t recognize them as official, so we’d have to recreate them. It’s been a lot of trial and error, and we could probably write a whole book about it, but at the end of the day, we enjoyed every step we took and it’s helped us learn. With that knowledge, we will continue to help others who haven’t yet gone down that road and we know that we are nowhere near the end of that road.

Hungry & Fit – what should we know? What do you guys do best? What sets you apart from the competition?
Our company started as two fitness professionals who conducted live personal training sessions. As we grew in the fitness industry and acquired new certifications, that turned into more diverse services that included sports performance training, swim coaching, small group training, group exercise classes, and other specialized training. We formed the company to properly report our income from it and now the blog has turned into another form of our services. We’re most known for our personal training, but now we work with major companies to provide recipes, product reviews, giveaways, and all sorts of other opportunities.

We’re definitely professional bloggers at this point, but what sets us apart is that our mission has always been about giving our followers what they want. We’re extremely proud of the fact that we decided to continue Hungry & Fit in order to provide services to individuals that might not be able to afford or access them and we’ve done that. We’ve maintained our values throughout the years. And, most importantly, what sets us apart from others, is the fact that we’re not driven by money. We’ve said no to working with companies that don’t share our values.

We only train a small percentage of the individuals that reach out to us, not because we’re too busy, but because we want to help them find the best trainer possible and we recognize when we’re not that individual. It happened yesterday. We received a text message from a deaf man looking for our services from a referral. (Thank you to whoever told him about us.) Instead of taking his money, we sent him to a friend of ours who is fluent in sign language and extremely good at what he does!

What is “success” or “successful” for you?
While it’s a really great feeling to stay in the black throughout the year and maintain a positive cash flow, it’s really not about the money. We’ve hindered growth in many areas in order to maintain our values, so at the end of the day, if we’re continuing to provide our in-person services and content on our blog without giving up our values, we’re successful. We’re still small enough or maybe we just haven’t been doing it for a long enough time, to be very easily touched in a way that we have big, stupid smiles across our faces. For example, we wrote a restaurant review on the blog for a local eatery and when we found out that they published it on their website next to the Denver Post and Boulder Weekly, we were shocked. It happened again at another restaurant, where our review was listed next to Zagat, and those impacts never diminish. If we’re making a positive, personal impact on just one person, whatever we did was successful. If we spend hours creating a YouTube video that helps one person, the effort was a success. We don’t need millions of subscribers or to be recognized at the beach to feel successful.


  • Live personal training session, 1 hour, $60
  • Live semi-personal training session, 1 hour, $40 each person
  • Twelve week custom training program with in-person consultations, $240
  • Guest post on the blog, $35
  • Sponsored content on the blog, starts at $75
  • How to Shop & Meal-Prep Training Session, $120

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