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Meet Chris Grubisa and Aleksandra Lason of Chrilleks in Long Beach

Today we’d like to introduce you to Chris Grubisa and Aleksandra Lason.

Chris and Aleksandra, please share your story with us. How did you get to where you are today?
Chris Grubisa: “Chrilleks started in 2011 by myself, Chris Grubisa and Aleksandra Lason, our first names collectively form “Chrilleks”. Chrilleks a branded content agency, We take care of all of your social media content so you don’t have to. Photo to video, copywriting, even posting and engagement! Chrilleks was founded in Toronto, Ontario, Canada! Aleks and I met while attending film school at Sheridan College. Shortly after graduating together, we both began to work in the Canadian film and television industry, simultaneously both interning at separate camera + lighting rental houses that supplied equipment to Canada’s largest TV and Hollywood blockbusters. Canada offers a ton of tax credits along with added exchange rates, it’s coined as “Hollywood North”. We worked alongside the greats, behind and in front of the camera, soaking up moments like a sponge.

We cornered the Canadian film and television industry fairly quick. We both saw the potential in ourselves and where media was headed. At that point, we decided to form Chrilleks, a challenge we were searching for. Chrilleks was one of the first production companies in the city of Toronto to see the full potential in social media content. We focused more on pitching facebook videos rather than television ad’s. (this was pre-Instagram, LinkedIn video) It provided a greater challenge for us because potential clients didn’t see enough proof in that formula as of yet, the ones who caught on early won big. We still continuously work with them today.

Canada’s largest retailer in home and automotive, Canadian Tire, caught wind of our innovative thinking and worked with us on their digital catalog. Chrilleks producing 114 videos in French and English. That set the foundation and provided validation to not only our clients, to Aleks and myself to pursue this line of work and go for it. Our swift thinking caught the likes of Shopify and RedBull within Canada and it was time to expand. In 2016 we expanded Chrilleks to Los Angeles, California. We’re Chrilleks operates full time, frequently traveling to Toronto on a bi-monthly basis.

We now provide and produce branded content for the largest global names in fitness, lifestyle, food n’ beverage, technology, skincare and sport. Gymshark, Disney, Hippeas, Under Armour, DCL Skincare, Mountain Dew, DC Shoes recently wrapping up a production with Apple and augmented reality. The span our clients is widespread, and I absolutely LOVE that about Chrilleks, we fit in everywhere. If you were to tell me what we’re achieving today, back when we started from my parent’s basement. There’s no way I would believe it, absolutely no way. Aleks and I always loved brands, sharing their stories and helping them reach new heights. To have a craft that can amplify what others are doing combined with the power of the internet. – there is no limit. Chrilleks is your marketing departments secret weapon.

Has it been a smooth road?
Chris Grubisa: “It’s been a RIDE haha, that’s for sure!! And it’s so worth seeing it through!! – it truly is. When you follow your heart nothing will stop you.

A few main struggles for us we’re expanding our company to the largest ocean in entertainment, Los Angeles! How to stay relevant in a rapid moving media world. Entrepreneurship sneaking its way in, while managing two offices in two separate countries. Balance.

It’s how you do the work. And Aleks and I quickly learned that early starting up in Toronto. I could never see myself doing anything else. Chrilleks allows us to explore everyday, to learn something new everyday day. Meet new faces, come across characters and share their stories through our gift of visuals. It was always meant to be.

Aleks Lason – I think one of the biggest struggle has been finding balance between being the love of each other’s lives and doing what we love everyday, together. When we first started Chrilleks we made a promise that our family is priority and we’ve kept true to this but it hasn’t been easy.

We wake up everyday grateful to be able to do what we love with the person we love most – we’ve failed, hit the ground hard but the truth is it wasn’t ever luck that got us here and it won’t be luck getting us into the future. Its grit, passion and the openingness to evolving and understanding that you’re not always right.

So, as you know, we’re impressed with Chrilleks – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Chrilleks specializes in custom branded content for digital platforms. We’ve become a content creation hub for businesses all over the world offering much more than video. What makes Chrilleks different from most production agencies is that you can cover all your content needs under one umbrella without the agency fees, acting as your internal content team. We’ve been successful at this thanks to our freelance roster we’ve built throughout Canada and the US (now expanding to Europe) the variety of freelancers allows for a variety of styles and skills.

Let’s touch on your thoughts about our city – what do you like the most and least?
We love the people and energy, the innovation and art, the willingness to risk.

Contact Info:

Image Credit:
Chelsea Caterina, Chris Ray, Kohjiro Kinno

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