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Meet Chris Bailey of Asher Morgan in Beverly Hills

Today we’d like to introduce you to Chris Bailey.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started off at Vidal Sassoon in London, England. I came to Los Angeles in 1984 and worked in Beverly Hills. Later, I decides to go into partnership with some other hairstylists and open The Cottage Hair Studio on Robertson Boulevard. After nearly ten years, I decided to branch out on my own to create my brand. I took over the salon with my wife, Shana Fruman, in October 2015. My wife has been a film and television hairstylist for over 20 years. We decided to name our salon, Asher Morgan, after our than 11 year old son, Asher Morgan Bailey. I have a very large clientele of people from all walks of life, including celebrities and other industry people. At this time I began to develop a hair care line that was free of harsh chemicals, such as sulfates, parabens, and phthalates. With the help of a lab located in Los Angeles, I began to mix various fruit and plant extracts, essential oils, and other more natural ingredients, such as aloe vera and shea butter into my products, I then created our own unique, exotic scent. My goal was to create a luxury hair care line, free of harsh chemicals, at an affordable price. The result is the Asher Morgan Beverly Hills hair care line. It currently consists of shampoo, conditioner, leave-in conditioner and oil. In addition to wanting to create a quality hair care line, we wanted to create a charitable company. I have donated my time and services to several charities, which includes, but is not limited to: Hollywood Hearts, The Westside Thanksgiving, and Good Shepherd Catholic Church and School.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It took over two years from beginning to research the ingredients to having the final product. Since I was involved in all aspects of research and development, choosing the packaging, and overseeing creating the labels, it was very time consuming. I also wanted to use local companies to create the product, labels and design the packaging. I really wanted a product made in the USA, which took more time to find.

Asher Morgan Beverly Hills – what should we know? What do you guys do best? What sets you apart from the competition?
Asher Morgan is a socially conscious hair product company that was created in Los Angeles by leading celebrity stylists Chris Bailey and Shana Fruman. Produced in small batches without any mineral oil, sulfates, or parabens, the luxuriously scented products are crafted with a meticulous science-meets-nature approach.

After years of struggling to find products that were both high quality and socially conscious enough to use on his clients, Chris began mixing and testing his own products on himself to find the right composition. The result is a professional quality and holistic suite of products available as shampoo, conditioner, and leave-in product, which are all suitable for both men and women.

Chris is an ardent believer in the idea that if we all do a little, we can achieve a lot. Thus, a percentage of each Asher Morgan sale is donated to Los Angeles based charities including VA of Westwood, Good Shepherd Catholic Church and School, Hollywood Heart, Warner Avenue School, West Hollywood Elementary.

What moment in your career do you look back most fondly on?
I feel that I have been very fortunate to have the career I have had. Some clients have stayed with me for over twenty years to several salons. I am probably most proud of all the support and loyalty they have given me throughout this venture. As a result, the product has been a success at the salon.


  • Asher Morgan Be Bountiful Shampoo is $25
  • Asher Morgan Be Bountiful Conditioner $25
  • Asher Morgan Triple Shot Leave In Conditioner $25
  • Asher Morgan Perfect Blend Oil $28

Contact Info:

  • Address: Asher Morgan Hair Care
  • Website:
  • Phone: 323-997-5178
  • Email:
  • Instagram: ashermorganhc
  • Facebook: ashermorganhaircare

Image Credit:
David Dubois of Integrated Talent

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