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Meet Choice

Today we’d like to introduce you to Choice.

Choice, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My high school was 97 percent white kids, that other 3% was me and my brothers and sister. It wasn’t traumatizing or anything just a little corny at times haha so my senior year there was a big football pep rally and the team captain asked me if I would do a freestyle at the grand finale. Mind you I’ve NEVER rapped before…I think he figured I was the only one with enough “personality” to pull it off. I said fuck it, I like being the center of attention anyway. The next day was the pep rally so I stayed up all night writing, then skipped first-class to memorize my raps. When the moment came, I was standing at half court in front of a thousand eager eyes–they had no idea what I was about to do. Did my thing, next thing I know everyone is rushing the floor screaming my name (not Choice yet). It was that moment when I knew this was what I’d do for the rest of my life.

Has it been a smooth road?
My life has never been a smooth road. It’s more like four-wheeling down a restricted road in the middle of the night with a slight buzz. The only situation I struggle with is not having enough resources to get my songs the exposure they deserve. Everyone says payola ain’t a thing, but how often do you hear a song and be like “how is this trending?” Other then that, the struggles I face are in my own head, and the awareness of that adds another layer of stress haha I don’t mean to sound negative or sensitive…I love the bumpy roads. Not knowing what’s ahead gives you the power to change it. The resistance and challenges force you to evolve or die, and I like that kind of pressure. Would love a little more cash tho…

Can you give our readers some background on your music?
Choice is a creative expression of the thoughts we’re too afraid to say out loud. The music is anti-genre, with influences in hip hop, alt rock, trap, edm, r&b. When you listen to one of my songs, I bet there’d be two things you’d say: “I don’t know how to describe this, but I love it.” and “Wow, that voice.” But my favorite thing to do is create multi-metaphorical lyrics so people have the “choice” to interpret them how they want, and every time they listen they find another meaning or clever line. That’s what I think makes music timeless.

Is our city a good place to do what you do?
If you can move to LA, you should. If you can’t move to LA, you should. LA, ATL, NYC, any of these places would do, but you can’t make the move and not take advantage of the reasons your moving.

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