Today we’d like to introduce you to Chloë Drimal.
Chloë, can you briefly walk us through your story – how you started and how you got to where you are today.
I worked at Snapchat for four and a half years. During that time I helped to build and run the Our Story product — where Snapchat geo-fences a location like a festival, city, or sports game, so that users in that location have the ability to submit their Snaps of the event so that Snapchat curators can curate it into a community story that pulls a viewer through a multi-perspective story of the event.
I ran the product for two years then moved on to other creative projects, all the while becoming more awake to the realities of being a young woman in the workforce. This leads me to help build out the women’s diversity group at Snapchat alongside some other amazing women. We curated 4 events a month for the women of Snapchat and eventually, I moved into HR to run women’s initiatives full time.
I was exposed to a lot and learned a lot through my time at Snapchat — tangible skills and life experiences. I left in November 2017 with the goal to create a digital platform that brings women together through story.
Yoni Circle is just that. We are working hard to bring our digital platform to life, but in the meantime, we have a weekly newsletter that curates 300-word stories submitted by women around a prompt in an effort to inspire and connect our community.
We also curate events where women come, sit in a circle, and tell stories around a prompt in order to inspire and connect. We believe coming together through stories and passions will help to change some of the social constructs in place for women today.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s been a magical ride, but even magic has its shadows.
The vision of the company hasn’t changed much since conception, but the main struggles is how to make the vision a reality (grow the community, create the right product for that community) and be comfortable with the small steps needed to do that.
It’s also about being comfortable with the reality that not every step is the right step and one just needs to digest the positives and negatives with each failure and success so they are all worthwhile in the end.
Alright – so let’s talk business. Tell us about Yoni Circle – what should we know?
At Yoni Circle, we are building a digital platform that connects women through story and passion in order to form deeper connections.
We are night fighting the patriarchy with fists and pistols. We empower women through the story. Through understanding perspective, so we can support each other and create a better tomorrow. We are all each other’s armies at the end of the day.
We have a small community right now, but are the community is extremely supportive of each other. Many business partnerships and new opportunities for women have come out of our in-person events and our readership and submissions for Yoni Notes — our weekly newsletter which features 3 curated stories around a prompt — as continued to grow.
Is there a characteristic or quality that you feel is essential to success?
Listening and being adaptable with every piece of new information that comes our way, while always staying grounded in our core vision, which we are still hustling to bring to life.
- Website: www.yonicircle.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/yoni_circle/