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Meet China Williams of The China Show in Inland Empire- Riverside

Today we’d like to introduce you to China Williams.

Thanks for sharing your story with us China. So, let’s start at the beginning and we can move on from there.
This journey has been a long time coming but, I can’t complain. This process has been beautiful, and it has developed me and my brand into something unique. I realized at a very young age that the typical sit-down 9 to 5 job was not what I want for myself.

So, in college, I majored in interpersonal communication because I love talking with people, and I enjoy writing. With this in mind, I fell in love with multimedia journalism. I started following the music scene in the Inland Empire, and I realized it would be a great start and opportunity to interview some of the local artists. From there, I have continued to grow. Ultimately, after two years of trial and error, I can proudly say I have created a platform that truly represented myself and reveal my true potential purpose.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
MANNNN!!!! This road has been rocky, but It was definitely worth it. I had no experience prior to starting my show, but I always knew that perseverance, dedication and hard work would lead me in the right direction. I wanted to create a platform where people could share their stories and be heard.

During the first year, I relied on a team of people who assisted me in directing, editing and filming. I shortly realized no one would be as dedicated, timely, or passionate about my show than me. Moving on into the second year, I took complete control over my show and learned every aspect to creating it. Down to buying all the equipment, endlessly nights of learning how to edit and filming. This was one of the best decisions I have ever made because now I am in control of my success.

Please tell us more about your work, what you are currently focused on and most proud of.
Many may know me from hosting IE Radio and monthly Cloud 9 events with Bricktoyaface. But, Above all, I would consider myself a multimedia journalist who interviews all unique walks of life in hopes of capturing the true essences, beauty, art, and diversity in every interview. When doing the China Show, most shows are interactive, and my goal is to help viewers connect with the artist on a deeper level.

Usually, I aim to do my interviews in a comfortable place that is familiar to the interviewee because I enjoy doing fun, interactive activities that help interviewee open up and display more of their personality. I love being able to capture this aspect on camera! Interviewing artists was my main focus but now I’m branching off to now capturing event coverage and interviewing individuals outside of music. I recently had the opportunity to take The China Show internationally to capture the culture, people, and beauty of Negril, Jamaica.

What is “success” or “successful” for you?
Absolutely. My shows motto is “Everyone has a special story to tell”. There are unique walks of life everywhere who would love their stories to be told. My advice for any multimedia journalist starting out is you don’t need a network job to start working in your field. Your city is full of stories that need to be told. Create something of your own. Build your brand. And… take control of your success!

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