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Meet Cheryl Hawley of Unite Socially in South LA/North OC

Today we’d like to introduce you to Cheryl Hawley.

Cheryl Hawley is a digital marketer and influence specialist whose work helps entrepreneurs get better results with their online influence and marketing, faster. She is the founder of both Unite Socially and Affluent Influence Summit. Her work helps entrepreneurs effectively build an online brand through technological advances and community building strategies. Cheryl has been featured on La Talk Radio and Fashionista TV. A speaker at FabDILab, Stylecon, OC Fashion Week and BodyLove. Cheryl started her company (Unite Socially) after receiving her graduate degree in Communication in 2008. Unite Socially is a complete digital marketing and events agency that specializes in virtual venue strategies, eCommerce, podcasting, content marketing, social advertising and influencer marketing. Their yearly event, Affluent Influence Summit is an empowerment summit that delivers leadership tools and proficient marketing skills for the digital entrepreneur and influencer. After years of producing podcasts, Cheryl is launching her first online course. Be the first in the know by following @unitesocially for breaking details.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Gasp! Entrepreneurship is never a smooth road. 🙂 In my opinion, nothing worth achieving will be easy. It is however, extremely rewarding. I’ve always been an entrepreneur so I really can’t compare my road with the average 9-5 corporate job. I believe that all work has its hardships and it is up to us on how we respond, adapt and overcome. As a digital marketer (working in the industry for over ten years now) I have seen many struggles. One that comes to mind is from years ago prior to social media and advertising analytics were able to be “measured.” I’m talking about back in 2008 when Facebook was banned from the libraries and only 5% of companies were interested in marketing their business on social media platforms! Since I did not have data provided to me to share with clients, I had to do the tedious work of organizing the numbers and results all on my own. This is how I proved ROI and not just random numbers and follow to follower ratios to clients. What I learned from this is that I really had to go above and beyond to provide a service that I was passionate about in order to thrive in the life I wanted for myself. Entrepreneurship is hard work but if you want it, you too can have it. I now share simple strategies to help entrepreneurs “unite and thrive” during the ups and downs and that too is a very rewarding road.

Please tell us about Unite Socially.
Unite Socially is a complete digital marketing and events agency that specializes in virtual venue strategies, eCommerce, podcasting, content marketing, social advertising and influencer marketing. Our yearly event, Affluent Influence Summit is an empowerment summit that delivers leadership tools and proficient marketing skills for the digital entrepreneur and influencer.

Do you look back particularly fondly on any memories from childhood?
I grew up in Orange County, CA. When I was 15 years old, my parents moved us to Hatfield, Arkansas with a population of 400! My dad worked as an evangelist for a Christian Motorcyclist Association. Seeing that there was literally nothing to do I started to learn how to ride a motorcycle at the age of 15 years old. It was the most freeing experience of my life. After I turned 16 years old, my dad and I started traveling to secular rallies (like Sturgis Motorcycle Rally) across the United States. Living that life, on the road, open and free may just be the anchor to what holds my drive for entrepreneurship today.

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