Connect
To Top

Meet Cherese E of Cockybrand in Philadelphia

Today we’d like to introduce you to Cherese E.

Thanks for sharing your story with us Cherese. So, let’s start at the beginning and we can move on from there.
As a full-figured woman, I struggled with self-confidence until I found my love for fashion and modeling. In high school, I began modeling in fashion shows. I found that I was most myself on the runway. I then started to spread that energy to many other women by helping them with runway and modeling. I engaged in the COCKY Lifestyle where I created a model agency. COCKY stands for Confident, Original, Creative, Knowing, Yourself. Currently, I coordinate fashion shows at colleges like Neumann University. I find that my connection to the lack of self-confidence led me to “COCKY” person I am today.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road has not been smooth but I appreciate every detour. I am strong because of the struggles I’ve overcome. One struggle that made a huge impact on my life is losing my father. In 2009, my father was called home. He was my motivation and best friend. At such a pivotal moment in my life, I lost a very important part of me. In 2009, I was entering my last year of high school, gearing up for college, and finding my purpose; all while grieving. However, it pushed me to succeed beyond measures because he would have wanted me to keep going. Learning more about myself each day, I try to look at my struggles as armor to stay ready for life trials. So everything that happens, whether it be minor or major, I get through it.

So, as you know, we’re impressed with Cockybrand – tell our readers more, for example what you’re most proud of and what sets you apart from others.
As an entrepreneur and owner of many businesses, Cockybrand is a lifestyle brand. It’s a unisex apparel brand that embodies the act of being COCKY (Confident, Original, Creative, Knowing, Yourself). We are unique because of the lifestyle we stand for and the colorways we offer. Style is important. Wearing clothing you can relate to is the ultimate style. We specialize in urban and boutique apparel that serves as a movement. We are known for our signature tee collection and there is so much more coming. I am most proud of the recent relaunch of Cockybrand. I’ve learned so much about business and marketing.

So, what’s next? Any big plans?
Cockybrand started out as a model agency. I will get back to confidence coaching through runway modeling. I will be expanding my fashion show coordinating clientele. As for our clothing line, I have been investing time and money to ensure that Cockybrand remains alive and unique. Also, quality is important to me so each item will be just that. Furthermore, I am finalizing my next business venture which I am very excited to announce. There is so much in store for my personal brand and the business that align.

Contact Info:

Image Credit:
Cockybrand customers wearing the brand.

Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in