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Meet Chelsea Schlotter of Keller Williams Beach Cities

Today we’d like to introduce you to Chelsea Schlotter.

Chelsea, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always been compelled to create the atmosphere and idea of home. Cooking, gardening, and decorating are all vehicles with which I like bringing friends and family together. Everything is so digital today, yet you can’t replace many of the tangible comforts of home with technology. This draw to home paired with my skills of marketing, customer service, management, and experience in the architectural world eventually led me to dream job in Real Estate. It’s the perfect combination of building relationships, managing technical, legal and financial details, mixed with endless opportunities to be creative. I get to wear so many hats as a Realtor, and the most rewarding part is taking good care of people as they navigate one of the most important aspects of their life – finding and creating home.

Has it been a smooth road?
Starting out as a solo agent has been tough. Building a brand, client database, and learning the ropes of the industry amidst fierce competition is difficult, new agents have an 80% failure rate. I constantly have to remind myself I’m fierce enough to keep going and not give up. When I started I still worked a full-time management job which cut into my real estate time significantly. I had to be extra organized to get everything done and be available for clients.

We’d love to hear more about your business.
I’m a Realtor affiliated with Keller Williams. I get to take advantage of the KW brand, resources, and training the brokerage offers, but I’m on my own when it comes to building my client base, deciding how to set up my business, and carving out my personal brand and niche. I represent sellers, buyers, and investors in residential transactions. I also have a large referral network across the country so I can assist out of area friends in their real estate needs. I love working with first time buyers, I even do workshops on a regular basis to educate and motivate young people to get into the Real Estate game by buying or investing. It’s so rewarding helping someone change their future by becoming a homeowner, that’s what I’m most proud of. I like to say “I’m in the People Business, selling Real Estate.”

I work based on relationships, not transactions, so even though a deal will close, I still stay involved in my clients’ lives.

How do you think the industry will change over the next decade?
So much of the Real Estate industry is going digital, with plenty of big players investing lots of money in apps and programs to streamline the home buying process. However, I don’t believe the role of an agent will be replaced with the technology. Buying and selling a home is still a personal and relational transaction, and a good agent is irreplaceable in offering support, advice, and problem solving all the ins and outs of the process. Much of the technology is incredibly useful, digital 3d tours, marketing systems, savvy MLS search engines, transaction coordinating tools etc… are invaluable so the agents who make it will harness these tools. I also believe the agents who will thrive are the ones who focus on the relationships and the human connection. The idea of home is tangible, not digital so there will always be a need for agents who can operate on a relational level.


  • Entry level homes (condos and single family residences) in the LA area $350,000-$650,000
  • There’s many factors involved, but a $500,000 home with a 3.5% down payment (FHA amount) could have payments around $3,000 a month, that’s pretty close to many rent rates in LA

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