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Meet Rachel Apirian of Chasing August in Echo Park

Today we’d like to introduce you to Rachel Apirian.

Thanks for sharing your story with us Rachel. So, let’s start at the beginning and we can move on from there.
I spent over 10 years in the luxury fashion and beauty industries in New York City. A global traveler and content creator, I’ve worked for brands like Donna Karan Collection, Bloomingdale’s and Louis Vuitton. After leaving my corporate job to travel abroad for 7 months, exploring my love of photography, I moved to Los Angeles. I never believed it before as a die-hard New Yorker, but west really is best. I love everything about California and my lifestyle here. I established Chasing August as a creative outlet to showcase my travels and style.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s been a long road and one that I’m still on, in discovering what I actually want to do and how to monetize that. I love telling stories through images and creating unique content. My own blog is one way that I do that as well as consulting for small businesses to help with their marketing and social media campaigns. Leaving a corporate job meant a big salary cut and some instability, but it also means the freedom to execute my own vision.

We’d love to hear more about your business.
As a marketing and social media consultant, I work with clients to assess opportunities and execute strong marketing strategies. I help them to define a look and feel and create unique content that is authentic to their brand. As an influencer myself, I also create content for brands who hire me to feature them on my own blog and Instagram. I work with companies who I already know and love and are authentic to my life. I specifically love brands that align with my love of travel. I’ve been to nearly 50 countries (hoping to hit #5-0 soon!) and believe an understanding of international markets sets me apart.

What were you like growing up?
Recently, I watched a few home movies I came across. Absolutely nothing has changed! I was born a very girly girl (decked out in jewelry, namely stick-on earrings, pretending to model and sketching my Barbie’s looks) into a very outdoorsy family. So my dresses were always paired with sneakers. I grew up camping, hiking, sailing and skiing. Being outdoors so much, I realize that my parents gave me the greatest gift, a love of nature and a happy place to always come back to.

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