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Meet Charli Fuller of VegetaSoul in North Hollywood

Today we’d like to introduce you to Charli Fuller.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Growing up, my grandmother was an amazing cook and at a young age, I spent many days in the kitchen with her and my mother. We made many different recipes, and everything was made from scratch and was made fresh. Spending time in the kitchen was sacred. It was a time to connect with family, share stories, and learn family recipes that had been passed down through generations. These were the moments that laid the foundation for my passion for cooking.

In 2010 when I came to Los Angeles from Seattle, Washington, I was completing my master’s in communications while working in diversity, media, and entertainment. Although I had completed my master’s in communications, I was always focused on how to empower Black and other marginalized communities. As I spent more time in Los Angeles, I became aware of health conditions that impacted communities of color. Based on the health message I learned as a kid and as an adult, I knew that a plant-based diet could help lower the risk of heart disease, diabetes, obesity, and colon and breast cancer. I began to blend my passion for cooking meals and feeding others with serving my community. I honed my skills in the kitchen and adopted a fully plant-based diet for myself, which led me to sharing my knowledge with others.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
For me, the challenging part about running a business is that there is no road map and you have to continue to pursue your dream even if you’re not sure what the outcome will be…I guess that’s what we call faith, right?

Alright – so let’s talk business. Tell us about VegetaSoul – what should we know?
When I started my fully plant-based journey, I began posting recipes on social media. This later led me to catering gigs, preparing meals, and giving one-on-one consultations. Now, I continue to meet with clients to help them adopt a plant-based diet. During consultations, I create a customized meal plan that caters to food preferences and any dietary restrictions. I also teach my clients how to grocery shop and prepare meals for themselves and their families. I have found that most people just simply need someone to show them the ropes and guide them through the transition process from animal products to a plant-based diet.

I’ve found that cooking is my passion, my favorite form of art. When I’m preparing meals, I’m free. I can be as creative or as basic as I want, and I become lost in my thoughts. Plant-based meals are a passion of mine that I love to share with others. The best part about my business is the opportunity to connect with others through food while helping them positively change the way they think about plant-based nutrition and their health. I love when people try my food and their eyes light up and they say, “This is good! There’s no meat in this?” Then I know I’ve got their attention.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have an amazing tribe. My friends and family are my biggest supporters. If I’m ever feeling self-doubt, they are always right there pushing me forward and reminding me why I started. I often collaborate on recipes with my dad who is vegan as well. I also have to give credit to my husband, Dustin. We partner on many projects together including Vegetasoul.com, which he recently built. He was also the brains behind creating and launching our stainless-steel reusable straw line.

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Image Credit:
Charli Fuller

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