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Meet Charles Torrealba of Silver and Soul Creative in North Hollywood

Today we’d like to introduce you to Charles Torrealba.

Charles, can you briefly walk us through your story – how you started and how you got to where you are today.
I started in the music and graphic design industry before full-time photography and video work, when you develop a particular set of skills in the arts, you naturally start to get drawn to other artistic branches because everything fits when you look at the big picture. My photo and video work eye was developed earlier on before I began telling stories visually. Getting to this point in my career was a combination of trial and error, a lot of hard work and connecting with other creatives and clients with a vision I’ve either helped developed or refine.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It hasn’t been a smooth road, but most fulfilling life ventures come with a lot of hardships.

I’ve had a lot of “no’s” or empty promises such as the overused “trade for exposure” currency, and what I’ve learned is that the more we value ourselves and our work, the more we understand the value others can get from us. You also begin to realize that your skillsets have been sharpened and/or honed based on repetition and consistency over an extended period of time, so you know how to apply that to any project. Essentially, you begin to get really good at your craft and can charge accordingly, so don’t let others take advantage of that. That’s a struggle I’ve learned to overcome.

Please tell us about Silver and Soul Creative.
I have a photo and video production company that started with a focus on the beauty and wedding industry, but I’ve extended my focus and offer my services to a variety of industries. Because of my background in design and music, I know that a solid understanding of multimedia and advertising can help my clients create a cohesive structure for their vision, I work with them as closely as I can to know exactly where they want to go with the final product. I’m also tri-lingual (English, Spanish and Portuguese) so it helps when communicating with a different group of people.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I wouldn’t change much other than to put more focus on new ways of advertising, I would have jumped on social media earlier and networked more. When I started, I put the majority of my focus on honing my skills.

Contact Info:

Image Credit:
Photography by Charles Torrealba

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