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Meet Chalisa Singh

Today we’d like to introduce you to Chalisa Singh.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I dabbled in a ton of things before I realized what it was that I wanted to pursue. Growing up, I was always the more artsier/creative kid. I would always be drawing, painting, writing, or finding new ways to refashion my clothes. But my biggest passion was music. Throughout my middle school and high school years, you would always find me at a show. Concerts were my second home, my safe place. After every show I went to I would feel more alive and would think to myself how I had to be apart of the music industry one day in whatever capacity. I was so intrigued by it all, especially the production side of it. I remember coming across this video on YouTube while I was sitting at my desk in my college dorm that set this fire under me. It was a mini film overlapped with compelling visuals and the most perfect song. I called my best friend immediately and told her we had to recreate it. I bought a camera, a backdrop, projector, researched visuals, and got my friends to be a part of it.

It was the first thing I ever created. I didn’t care if it was going to turn out horrible, I just knew I wanted to create this. This is when I fell in love with working on a creative project, working with a camera, color, light, design, sounds, and direction. I then made YouTube videos, mainly vlogging my travels and trying to edit them in a cool-artsy way just to gain practice with editing. I was so attracted to pairing visuals with music. Sometime after, I got the chance to photograph my college’s Spring Concert, and I was beyond nervous as I had no idea how to shoot a live show. But it quickly faded as I got consumed by the energy of the crowd, the talent of the artists, and was reminded of my love for concerts. I rushed back to my dorm so quickly to edit all the photos and I just knew this could not be the only and last show I shot. I worked really hard after that to get photo passes to shows to build my portfolio, I would reach out to outlets and build relationships with them.

Shortly after I worked with Live Nation and a few other music companies and did a bunch of creative work for them. And then I started my own business as a freelance creative professional. Now here I am working with artists and companies in the music space, getting to create and document awesome things, and every day I get to challenge myself creatively and try new forms of art. The fact that artists are trusting me with their visions and are allowing me to bring them to life is a really great feeling. I would say my middle school self would be impressed!

Has it been a smooth road?
I think everything comes with certain obstacles or challenges. It definitely has not always been a smooth road. Being a creative and a freelancer, there are always challenges involved. It is a pretty risky pursuit, as it is not always stable or direct. Whether it is never feeling like your work is good enough, or that there is always someone better than you that will get to do the projects you want to work on, it can all be frustrating. Also, as a woman, it can be very intimidating to put yourself out there when the industry is mainly a boys club. But you kinda have to remember that you have every right to pursue and chase what you want and deserve just as much as they do.

We’d love to hear more about your work.
I am a freelancer within the creative industry who focuses on content production through photography, cinematic video, design, and direction. I usually work creatively with artists and companies within the music space, but also dabble in portrait, commercial, and narrative work. For as long as I can remember, I just always loved making things. I love the feeling of creating something and it coming together whether it is by myself or in a collaborative setting. As a photographer and video creator, I have been lucky enough to photograph and film numerous festivals and shows, working with companies and artists that I admire.

Being able to capture and document the energy of these awesome music events and productions is a really wholesome feeling, as music has always been a muse for me. Lately I have been working one-on-one with rising artists, helping them produce and create content for their image, digital presence, and music releases. It is really special getting to work creatively with artists one-on-one because of the trusting relationship we build. I never thought there would be artists who would want my help in bringing their visions to life or companies that would want me to create content for their brand. Being a photographer, video creator, or filmmaker is so much more than just clicking a button. It’s playing with colors, lights, designs, movements, sounds and so many other creative elements and decisions. So getting to use my “artistic skills” in this way has been really enjoyable and a dream.

Is our city a good place to do what you do?
Although the city can be overwhelming, I definitely do think that the Los Angeles area has a lot of benefits when it comes to pursuing a creative profession. It is a great city to network, learn more about your craft, and take advantage of opportunities that pop up. There are so many interesting people here and I personally feel like you can learn a lot from them if you do it right. I am originally from Maryland, and I moved to LA to do those exact things. It is just a matter of surrounding yourself with the right people and focusing/staying true to your passion. If you do not live in LA but want to move, I would recommend making sure you know what it is you are coming out here for first, have some sort of plan, and do your research on the possible opportunities related to what you want to pursue. This way you won’t be lost and will have some sort of understanding of your environment.

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Image Credit:
Chalisa Singh

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