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Meet Cera Byer of Intuitive Edge Coaching in North Hollywood

Today we’d like to introduce you to Cera Byer.

Cera, please share your story with us. How did you get to where you are today?
My coaching work grew out of my work as a teacher. I’ve been involved in dance and music my whole life, and I began teaching dance full time in my early 20’s. I was traveling all over the world teaching dance, mainly focusing on teaching choreography and creative process, and breaking creative blocks. At a certain point, I began every workshop by asking everyone to write down their questions and give them to me anonymously.  I came to realize that no matter where I went, all over the world, everyone had the same questions, and none of them were *really* about dance. They were the deep questions we all struggle with – is my perspective worthwhile? Will people care? Does anyone really want to hear what I have to say? Will I just be redundant and boring? How do I know that my ideas are good ideas? Who do I think I am to be this visible? Can I really do this?

I spent more time coaching people on shedding limiting beliefs, breaking through habits of self-sabotage and procrastination, and healing self-doubt than the tools and techniques of crafting dances.

In 2015 I started working with people 1-on-1 and in online group programs on breaking through limiting beliefs, toxic social programming, and healing shame and trauma so that they could live their most authentic lives, and haven’t looked back.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think being an entrepreneur is ever a smooth road. There’s that Eddie Cantor quote “It takes 20 years to make an overnight success.”

I think the things I struggle(d) with were the same things my clients struggle with – wondering if I had to do what other people in my industry do, struggling to define exactly what it is about my work that’s unique and special and how to communicate that in a compelling way to others.

I think it’s always scary when you’re first starting anything, you think you have to do it the same way your idols do it. There’s a temptation to model your work on the successful work of others – but the best Elvis impersonator will never be Elvis, yanno?

I think authenticity is everything. I’ve found that the more I share my own struggles openly, the more the right clients find me. The more I share my growth, the more I attract those who want to grow in similar ways. The more authentically me I am, even when it’s scary, the more I come into a lane of my own – a lane where there’s no traffic because only *I* can offer me.

People end up relating to me because they see that I’m accessible. I’m not on a pedestal, I’m on the path with them, doing the same work that they are, the same work everyone is doing who is trying to carve a path to living entirely off of their passions.

We’d love to hear more about your work.
I do individual and group coaching programs primarily for womxn and femmes (I do coach men, but womxn and femmes tend to be the clients who resonate most with my work).

A word that comes up a lot from my clients when they describe my work is “permission”. There’s something about the way that I relate to people that makes them feel that they have permission to fully be themselves. That may not seem like a big deal, but it really is. To have a space where you feel completely witnessed and accepted is sometimes all it takes to start growing in huge ways.

So many of us are talking ourselves out of our ideas, our passions, our dreams, all the time. We no sooner say “I wish,” than we follow it with “But…”

It’s usually in the same sentence!

I give people permission to remove the conditions. What if you were allowed to have that wish, with no “buts”, no contingencies, what if you could just live exactly the way you wanted to? What would that look like? How can we get you from here to there?

I think people feel deeply that there’s nothing they can say to me that I’ll shy away from. We can dig into any subject no matter how dark, we can tackle any problem no matter how big it feels, we can figure out how to monetize any idea no matter how radical – I’m just *down* for people’s passion and prepared to dive in deep with them and see what we can create.

I think the thing I’m most proud of is the way I run this business from a feminine space of flow, magick, and trust. I don’t over-plan, I don’t over-structure, I don’t worry too much about who will come, or how they’ll find me. I don’t stress about what I’ll offer next.

I work from inspiration and I have a lot of faith that the people who need me and the projects that will inspire me most will appear, and the more that have worked out, the more faith I have in it.

It feels really good and aligned because I used to work from a really rigid, agenda-driven, a left-brained model that always stressed me out and kept me up all night!

What were you like growing up?
I was like a mini adult. I went through a lot of crazy stuff growing up, and I have always been the person that strangers will tell their whole life stories or darkest secrets to. I remember adults telling me about relationship problems when I was like 8 years old! It set me up for the work I do now, for sure.

I was always highly verbal and emotional. I read at a college level in fifth grade, but I thought I was way too smart for everyone and just couldn’t wait to be a grown-up. I was stubborn and self-directed and couldn’t be made to do anything that didn’t make sense to me (like math or sports or PE).

I played music and danced. I spent most of my time either playing music alone, or in my bedroom alone making up dances and plays, writing poems or stories, reading, or designing my future New York apartment.

I wanted everything to be beautiful all the time, and space to day dream and do whatever I wanted to do. So basically not much different than I am now!

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