Today we’d like to introduce you to Cathy Gonzalez.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am the proud owner of Fitness Fun Boot Camp & Studio 30, The Kettlebell Fit Club. I currently run 4 boot camps and offer multiple kettlebell classes at my Studio.
I attended boot camp myself for a few years before deciding that I wanted to teach my own camp. I got certified in 2009 and started my own business.
I have been teaching for almost 8 years now and I can tell you that I honestly LOVE what I do. About 3 years ago I expanded my business to offer my 30 Minute Kettlebell Blaster classes. It started out just 2 days per week for 30 minutes and it has evolved into its own entity that is growing this October. We are doubling our space, adding more equipment and options. We will be opening up more class times, adding TRX classes and additional specialty classes. In fact, we are the only dedicated Kettlebell Fitness Studio in the area. No one else teaches kettlebell ONLY classes.
I was looking to offer more fitness options to my clients who might have injuries and can’t run or boot camp just was not for them. Kettlebell Fitness is a perfect complement for those individuals and it provides an awesome strength component. The kettlebell allows us to combine movements so you get cardio and strength all in one! 30 minutes is the perfect amount of time for this type of combo. It gets really hard and before you know it… it’s over.
A little background… I was at 32% body fat all those years ago when I started boot camp. I was in total denial and really didn’t believe it. In my mind I worked out and I was in pretty good shape. Little did I know… I wasn’t! That experience has developed a perspective of complete understanding of all the different emotions that run through you when you consider joining a class like boot camp or going to try a new class like kettlebell.
I was totally scared at first and made several excuses as to why I didn’t start right away. Eventually, I jumped IN and WOW what a journey it has turned in to. I remember my first month at boot camp; I thought I was going to die almost every day!!! I would have to go home sometimes and actually sit down before I could get my day started. (This makes me laugh now when I think about it.)
One day I got challenged to do a race and reluctantly I agreed and let me tell you… IT WAS THE BEST THING I EVER DID FOR MYSELF. It was hard and I wanted to die but my boot camp had prepared me better than I thought for this type of physical event.
I also completely understand the struggles of weight loss and what it’s like to hit a plateau. I struggled with my diet for years until one day… I FINALLY started listening to what they were telling me about how to eat and what NOT to eat. Folks, you can get as much advice as possible BUT until you actually apply it… well, it won’t work until you hit “APPLY.”
The funny thing is that diet is on the minds of everyone. We fool ourselves into thinking we “eat right” but when you aren’t losing weight you get frustrated… I’ve been there. I am currently at about 18% body fat and hold pretty steady there. I’ve been lower for competition purposes, but for me it’s a pretty comfortable place.
In conjunction with my classes, I am very active and work hard to stay fit. I want you to see and feel like you have someone to look to for advice and guidance.
I’m on my 11th year of running the Camp Pendleton World Famous Mud Run. I’ve joined the Trifecta Tribe. In Spartan language, it means you have completed all 3 of their races in 1 year. Everything to brag about… 4 miles, 9 miles and 13 miles with about 35 obstacles. I’ve run other obstacle races, competed in fitness competitions, mud runs, 5ks, 10ks, half marathons, multiple Ragnar’s, hiked up the Cables at Half Dome, hiked all around Sedona and 2017 is going to be a stellar year for me.
Ragnar So Cal in April, the 200 Mile Challenge, Mud Run in June, the Boot Camp Challenge, the Spartan Beast in Big Bear and Ragnar Napa on back to back to back weekends in October/November and of course our annual Turkey Trot on Thanksgiving morning.
I offer recommendations and challenges to my clients throughout the year on races that I like to do and I invite them to join me. I can help with training for any of these types of races/competitions.
Community wise, I am very active. I sit on the Health and Wellness Committee for the Etiwanda School District. The wellbeing of our children is a big issue these days and this gives me the opportunity to bring a fresh, healthy perspective to school officials.
I am a Board Member for the E3 Foundation which supports after school programs for kids and I am an active member on the Healthy RC Steering Committee. We create, support and implement healthy initiatives within our City to promote health and wellness in the community.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My journey has been amazing but there is a lot of competition in the Fitness World. You have to find ways to set yourself apart from the rest.
I have found that to be The Leader in my industry it takes a genuine sense of caring and a true love for what you do. It can’t be cliché or this cookie cutter model. People see right through that eventually.
I have developed a formula that stands far above all the gyms, personal training studios, group classes etc, to the point that my competition follows me. They look to see what I’m doing. My secret is, I truly care about every single person that walks through my door. We know their names, we know their capabilities or limitations, we work with them, we push them, we challenge them… we are a community.
The sense of community that I have developed within my 100 + clients is like no other and each one of them knows without a doubt that I care about them and their family.
So let’s switch gears a bit and go into the Fitness Fun Boot Camp story. Tell us more about the business.
We offer several boot camp options, kettlebell fitness classes and specialty classes such as Booty Blaster, ABS Blaster, Stretching & Mobility, Yoga and coming soon TRX.
Studio 30 is the only dedicated kettlebell fitness studio in the Inland Empire. We offer 30-minute classes only using kettlebells. It’s a fast paced, fun workout that will have you sweating, glad when it’s over but coming back for more the next day.
Has luck played a meaningful role in your life and business?
It is definitely not about luck. It’s about hard work and dedication to something that you truly love doing.
- Boot Camp $129/ month
- Kettlebell Classes start at $79/ month
- Unlimited Classes $185/ month
- Address: 9581 Business Center Drive,
Bldg 12 Ste E,
Rancho Cucamonga, CA 91730
- Website: www.studio30kbfitness.com
- Phone: 9099572358
- Email: firstname.lastname@example.org
- Instagram: @fitnessfunbc
- Facebook: https://www.facebook.com/studio30kbfitness/
- Twitter: @fitnessfunbc
- Yelp: https://www.yelp.com/biz/studio-30-the-kettlebell-fit-club-rancho-cucamonga
- Other: https://www.facebook.com/FitnessFunBootcamp/