Today we’d like to introduce you to Cassidy Vida.
Cassidy, please share your story with us. How did you get to where you are today?
I’ve always been intrigued by creatives and had an eye for things that flow together. Growing up, I always pictured myself in an artistic industry, whether it be photography, interior design, or film. It wasn’t until I took a Computer Art class in 8th grade where I was introduced to the Adobe Creative Suite that I found my passion for Graphic Design.
I was never an extremely studious student, and to be honest learning from a textbook was always quite hard for me. In high school, I decided to pursue Graphic Design and grow my skills, hopefully taking me to a great college. I was fortunate enough to grow up in Laguna Beach, California which is a small arts community located in Orange County, so creatives were always admired in my community.
When I started my Freshman year at my high school, there was a small but established design department and a great range of classes were offered. After taking nearly all of the required art + design courses, my Junior year myself and a few of my peers and teachers decided to grow it. I was named the President of the Graphic Design Department at my high school, where we made some amazing changes such as raising enough money to purchase a 3D printer, which allowed the school to then offer a 3D Design course. During my time at Laguna Beach High School, I began to understand the value of freelance and started to get my name out there. I started by designing things for my high school whether it be the roster for the girl’s volleyball team or posters for the newest play put on by our local theatre.
Then came college… Growing up as a Southern California native, it was hard for me to picture myself anywhere else. My counselor recommended I start at a community college or apply to an art school as she didn’t think I had the grades to get into any 4-year universities right off the bat. I had always pictured myself living the full college experience going to sports games and joining Greek life, so I decided to apply to these big schools anyway.
Defying all odds, I got into USC for Graphic Design and was offered a spot in their Bachelor of Fine Arts in Design 4 year program.
During my four years at USC, I kept growing my freelance business while also interning for some great companies such as Gensler, Edit Media Group, and Constant House LA. I was exposed to some amazing clients and learned so much from my professors and peers during my college career which just ended in May 2020.
My now post-grad life is not as expected, but I am so fortunate for the way things have turned out, especially amidst a pandemic. I am currently freelancing full-time and growing my design business. I have worked with clients in multiple industries including entertainment, fashion, event planning, and many more. I am excited to see where this passion of Graphic Design takes me!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The thing about Graphic Design and Art is it is really subjective. Some people may love and worship your work, whereas others may think it could be better. That has been one of the biggest struggles for me. When applying to jobs, you not only have to have your resume to perfection, but your portfolio is almost, if not, more important than anything. To some, your portfolio could be perfect and you can land the job of your dreams, but for others, it can take a few years to establish yourself in some of these industries or even get your portfolio to be noticed.
Graphic Design is also one of the most competitive industries to be in right now. Everyone is fighting for these remote jobs and freelance clients, especially in Los Angeles. It’s definitely a challenge to stay positive and confident when freelance is a hit or miss. Some weeks you can be absolutely slammed with work, and others are extremely slow.
Alright – so let’s talk business. What else should we know about you and your career so far?
I run my own client-based freelance business and take on projects that range from motion graphics to linesheets for apparel companies, but I specialize in branding/identity. I am most proud of establishing my name among my community at such a young age. I am fortunate to be surrounded by an immense amount of support, so about 80% of my clients are all from referrals or word of mouth!
I specialize in the Adobe Creative Suite, specifically Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Adobe After Effects. My services include: branding/logo designs, motion graphics, video editing, front-end web design, social media graphics, one-sheeters/pitch decks, and any small marketing materials!
If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would’ve taken a few more Adobe Suite classes at a younger age. A lot of my skills were self-taught through trial and error, so it would’ve been a smart move to find a mentor to help me grow from the beginning.
- Branding Package: Starts at $350 depending on the complexity of the project.
- One-Sheets/Pitch Decks: One sheets start at $100 and Pitch Decks start at $250 depending on the complexity of the project.
- Motion Graphics/Video Editing: Pricing begins at $250 depending on the complexity of the project.
- Front-End Web Design: Pricing beings at $400 depending on the complexity of the project.
- A la carte designs: Freelance rate is $50/hr.
- Website: cassidyvida.com
- Email: firstname.lastname@example.org
- Instagram: @cassidyvidadesign