Connect
To Top

Meet Cassidy Shuflin

Today we’d like to introduce you to Cassidy Shuflin.

Cassidy, please share your story with us. How did you get to where you are today?
The passion for live events began during college as I stage-managed shows for the theater department. I loved the thrill of being in a room and having to coordinate a seamless production even if problems arose.

However, after graduating I fell into this state of uncertainty with myself. That’s when I began getting involved with an organization as their event producer. A couple of months later, I became the team lead for producing and began developing my team by creating training courses and documents. This resulted in a consistent quality of execution from all team members. The term that my superiors and I use oftentimes to describe this is that I was able to replicate myself in the team.

In the fall of 2019, I knew I needed to figure out my career and start hustling. I did some soul searching to discover what I was most passionate about and realized live events was my calling.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has definitely not been a smooth road. But I think that is true with anything worth doing. You are going to run into challenges and people who don’t think you have what it takes. It really stinks to hear that from somebody when you are so confident in your abilities. Not to say that it’s not important to also be humble about our strengths.

I think that’s the difference with this concept for me is the distinction of confidence in abilities vs bragging about it. I didn’t go searching to be an event coordinator. I just started receiving positive feedback and thanks from people for just doing the work. There were things that I did because it was common sense to me and they appreciated the attention to detail. That’s how I knew that this was what I was good at. Throughout all this, though I was seeking feedback and wanting to learn more about how to be better. I know I’m not the best in the industry(yet), but I am really good at what I do.

As I started to pursue this as a career, I ran into this problem of wondering how do I get people to take a chance on me. I started talking to people who did well in this industry and doing informational interviews. At the end of those conversations, some people believed in me and gave tangible next steps for me. It was disappointing to meet individuals who did not want to share advice and told me that I started too late in the game. Which really just fueled my fire, even more, to prove them wrong. It was also a great lesson for me to learn about how to treat individuals who might come to me for advice. It’s taught me the importance of sharing knowledge and not being afraid of them being better than you and stealing work.

Cassidy Shuflin Events – what should we know? What do you do best? What sets you apart from the competition?
So I am the owner and lead coordinator for Cassidy Shuflin Events which works on social, corporate, and wedding events. As a visionary event coordinator and producer, I passionately come alongside clients to bring their visions to life through exceptional attention to detail and seamless execution that will allow them to focus on what they need to throughout the event. I thrive in fast-paced and high-stress situations that call for an awareness of main priorities, quick problem-solving skills, and clear communication between team members. This ensures that attendees and clients of any event are unaware of any problems that might have arisen and they can remain present throughout the event.

I love coming alongside any client and love the variance in the types of events I work on. Recently in February, before COVID-19 shut everything down, I was able to be the event producer for a masterclass conference over the course of three days. I got to collaborate with speakers from all over the country, musicians, production professionals, and other vendors. It really was the event that lit that forever fire in my heart. The crazy thing is that it was an event that came from one of my informational interviews. Someone who took a chance on me and booked me for it. We have even been chatting about once COVID-19 restrictions end what it will look like to do the event again.

Currently, I am focusing on weddings and supporting couples who are facing challenges and heartache due to COVID-19 as well. My goal is for them to know I am here for them and want to come alongside them to still help their dreams come alive.

What is “success” or “successful” for you?
Success is something that is such an individual response. For some people it’s a financial aspect, it’s accomplishing a task. For me, it’s answering am I happy with what I’ve done?

I strongly believe that you will not feel successful if you are not happy with what you are doing. Maybe it’s time to switch careers. Maybe it’s time to really think about that hobby you love and if it could develop into a career.

If you love what you are doing but not “feeling successful” it’s important to give yourself grace. To look at small goals, quality of work you do, moments of accomplishments, and to recognize when you did something awesome! Even if it’s not noteworthy to anyone else.

For example, some moments for myself when I look back at the past three years:
– I started volunteering with an organization doing something I had never tried before.
– Eight months later, I became the team lead for that position.
– I created training that has trained 15 individuals to execute the role in the same quality way.
– I have gotten paid to do what I love!
– I created a website.
– I have positive testimonials about my character and quality of work.

There are many other small goals and victories that I could list. It’s important that we start listing these small accomplishments. Because these are challenges that we faced and overcome. They are our successes.

Contact Info:

Image Credit:
Yemi Kuku Photography; JessicaRaelene Photography; Little Loo Photos

Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in