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Meet Cassandra Naud of Luteal

Today we’d like to introduce you to Cassandra Naud.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my career as a dancer in a small town in Northern Canada and moved to LA to get my bachelor’s in dance theatre. After graduating, I worked as a professional dancer for two years and then decided to make the permanent move to Vancouver to embark on my acting career. Since then, I’ve had the pleasure of working on some amazing productions such as TNT’s Snowpiercer and AppleTV’s See.

And then the pandemic hit and like all of us, I was confronted with a lot of free time – So I started a business with my bubble. Luteal is a menstrual pain relief company with a focus on the application of sports medicine to women reproductive health. Although I am now back to work acting, Luteal continues to be an exciting addition to my life.

Has it been a smooth road?
Although the road has been smooth in so many ways, the universal struggle of figuring out what you want to be when you grow up was one I came up against a bit later than most. My entire life, I wanted nothing but to be a Professional Dancer. I devoted all of my time and all of my energy to becoming the best I could possibly be. And I loved it. So you can imagine my confusion when it felt like I wasn’t fully satisfied with all of the success I was finding in that industry. I realized that I had a passion and desire to pursue acting but the idea of moving away from dancing was not only terrifying but incredibly sad. After a long internal battle, I decided that acting was something I just couldn’t pass up. I have a unique opportunity to inspire and create visibility within an industry that has almost zero representation of Nevus birthmarks and I realized that was really important to me as more and more young people resonated with the confidence I have in being my unapologetic self. So I made the transition and I haven’t regretted it since. Although I still love to dance its not my primary focus anymore.

So, as you know, we’re impressed with Luteal – tell our readers more, for example what you’re most proud of and what sets you apart from others.
During the pandemic, I made a big decision to jump into business with my quarantine bubbled and co-founded Luteal. With our combined understanding of endometriosis, period pain and sports medicine, we developed a cream to relieve menstrual cramps. Luteal is founded on the radical idea that we can change the way we approach menstrual pain. We believe that there are more supportive, hands-on, creative ways to tackle period cramps. We take a holistic approach that involves your community, your connection and understanding of your body as well as useful tools and products that help to ease muscle spasms. We are passionate about inclusion of all body types and genders in the discussion around menstrual health and we are fierce advocates for Paid Menstrual Leave. Luteal is one of the most exciting projects I have worked on and I’m so proud to share it with the world.

Let’s touch on your thoughts about our city – what do you like the most and least?
I miss LA every day. I loved the culture, the hustle, Mexican food and all the beautiful people from all over the world. LA is truly such a unique place and any chance I get to go back there I do. But I’ll tell ya what I don’t miss haha – cockroaches and driving on the 101

Pricing:

  • Luteal Menstrual Relief Cream 28$

Contact Info:

  • Address: 1728 East 2nd Ave,
    Vancouver, British Columbia
    Canada
  • Website: www.myluteal.com
  • Email: info@myluteal.com
  • Instagram: @myluteal

Image Credit:
Photography by Jack Perry

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